Focus on value created by the program, not just member totals. Use clean comparisons to isolate uplift and ensure profit follows.
Incremental CLV from a loyalty program is best defined as ______.
total spend of all members
emails sent to members
the extra lifetime cash flow caused by membership
points issued to date
A common bias to address when measuring program impact is ______.
identical margins across SKUs
self-selection of high-intent customers
perfect instrumentation
randomization integrity
A practical evaluation design for loyalty impact is ______.
comparing raw averages only
dropping pre-period data
matched cohorts or difference-in-differences
ignoring non-members
When rewards have a cost, incremental CLV should account for ______.
server disk space
redemption costs and breakage assumptions
website font size
image CDN requests
If members shift purchases forward to earn a reward, the analyst should check for ______.
gzip settings
pixel fires
intertemporal cannibalization of future spend
DNS TTL changes
To prevent over-crediting, membership attribution should ______.
use last-click only
exclude non-members entirely
compare members to lookalike non-members under similar conditions
credit all member spend to the program
A useful modeling approach for who benefits most from the program is ______.
random label assignment
forecasting without features
unsupervised k-means on colors
uplift modeling that predicts treatment effect
When presenting results, the best north-star metric is ______.
points issued per day
emails opened by members
incremental profit per enrolled customer
members as a share of MAU
For brick-and-mortar programs, a key data step is to ______.
drop cash purchases
ignore offline data
link identities across channels and tender types
reset IDs monthly
To keep incentives sustainable, tiers should be tested for ______.
incremental lift net of reward cost
number of footer links
emoji usage
banner color
Starter
Focus on causal lift, not totals, when reading program value.
Solid
Good progress—tighten matching and include reward costs.
Expert!
Outstanding—your CLV reads reflect true incremental profit.
