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MMM Dashboard Must-Haves
Explore essential visualisations, governance, and interactivity features in a modern MMM dashboard. Must‑have MMM dashboard element: ROI response curves showing diminishing returns per ______. cookie channel font device…
Marketing 101: Core Definitions Quiz
What is the core concept of marketing? Selling products Creating value and satisfying needs Advertising to customers Lowering prices Which of the following best defines a 'need' in marketing? A strong desire for…
Oldowan Tool Industry – Origins of the earliest stone tools
Which site gives its name to the Oldowan tool industry? Gona Olduvai Gorge Hadar Koobi Fora Around how many million years ago did the Oldowan industry first emerge? 1.0 mya 1.8 mya 2.6 mya 3.5 mya Which hominin species is…
Segmentation vs. Aggregation Basics
Market segmentation differs from market aggregation primarily because segmentation ______. Focuses only on demographic factors Combines many small markets into a single mass Ignores customer differences Separates a…
Attitude Components
The affect component of attitude involves ______. Feelings toward the object Behaviour intentions Knowledge of facts Past purchase actions Affect is emotional reaction. 'I intend to buy this brand' taps the ______…
Enhanced Measurement Deep Dive
Google’s April 2025 admin guide states that Scroll events fire when users reach ______ of the document height. 90 % 50 % 75 % 100 % The default threshold remains 90 % for auto scroll tracking. Outbound click Enhanced…
What’s Your Ideal Career Path?
Everyone brings unique strengths and passions to their work. This quick quiz will help you uncover which career path aligns best with your style, goals, and motivations. Choose the answers that resonate most, then tally up…
Experiential Marketing
Experiential marketing seeks to engage consumers through ______. Mass mail flyers Static billboards Price discounts alone Multiple senses and emotions Which of the five human senses is typically targeted with ambient music in…
Positioning Statement Formula
In a classic positioning statement, the phrase starting with 'For' identifies the ______. Competitive frame Target segment Brand promise Reason to believe 'For…' describes the intended audience. Which…
Custom Dimensions & Metrics
Custom dimensions and metrics let you capture the extra context that default GA4 reports miss. Mastering their scopes, quotas and naming rules is essential if you want clean, trustworthy data for advanced analysis. How many…
