Test your knowledge of sales promotion math best practices. Each question reflects 2025 guidance from leading marketing sources.
A 20 % off coupon on a $50 item saves ______ dollars.
20
10
5
15
20 % of 50 equals 10. Simple percent arithmetic guides offer framing.
Redemption rate equals coupons redeemed divided by coupons ______.
viewed
printed
clicked
distributed
Total distribution is the denominator. It reveals true consumer uptake.
A BOGO deal halves per‑unit revenue; to break even the unit margin must be at least ______ %.
35
70
25
50
If revenue drops 50 %, margin must cover that loss. Lower margins turn the promo unprofitable.
SPI stands for Sales ______ Index in promotion analytics.
Performance
Penetration
Price
Promotion
SPI isolates incremental lift from base sales. It benchmarks promo efficiency.
If a $5 coupon drives an incremental unit margin of $3, the ROI is ______ %.
0
60
80
40
ROI = (3 / 5) × 100. Positive but below break‑even threshold for many brands.
Trade allowance that reduces invoice price post‑sale is called a ______.
slotting fee
bill‑back
rebate
scan‑back
Rebates reimburse retailers after proof of performance. They’re common in CPG.
A scan‑back pays the retailer per unit ______ through checkout.
stocked
sold
ordered
returned
It rewards sell‑through, aligning incentives with consumer demand.
Break‑even volume equals promo cost divided by unit ______.
contribution margin
discount
price
COGS
Higher margins shrink needed lift. Low‑margin items require big volume surges.
Flash sales exploit the scarcity heuristic by limiting time to ______ hours or less.
24
12
72
48
Short windows boost urgency. 2025 ecommerce playbooks cite one‑day caps as optimal.
When a contest requires purchase, added legal compliance cost should be logged under ______ expense.
HR
promotion
tax
operations
Accounting standards group all inducement costs in the promo budget.
Starter
Good start—refresh the fundamentals before your next plan.
Solid
You know the craft—fine‑tune the details for even better outcomes.
Expert!
Outstanding—your 2025 knowledge rivals top practitioners.
