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MMM Dashboard Must-Haves
Explore essential visualisations, governance, and interactivity features in a modern MMM…
Data Lakehouse Feeds
Assess knowledge of lakehouse architectures, Delta tables, and orchestration patterns…
Outlier Detection & Winsorising
This quiz probes robust techniques to identify and handle extreme values in MMM datasets.…
MMM Dashboard Must-Haves
Explore essential visualisations, governance, and interactivity features in a modern MMM…
Data Lakehouse Feeds
Assess knowledge of lakehouse architectures, Delta tables, and orchestration patterns…
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Cross-Channel Synergies
This quiz tests understanding of interaction effects and how to model joint channel lift.…
Negative ROI Channel Detection
Identify methods to spot and diagnose channels or campaigns destroying value. Negative ROI…
Model Over-Fitting Guards
This quiz covers cross‑validation, regularisation, and diagnostics to prevent over‑fitting…
KPI Lag Structure
Evaluate your understanding of temporal alignment between media spend and leading or…
Holistic Budget Setting
Probe knowledge of zero‑based budgeting, guardrails, and portfolio theory in top‑down…
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Retail Foot-Traffic Models
Explore geofencing, panel weighting, and visit‑to‑sales calibration in offline…
CLV-Weighted Attribution
Questions focus on weighting attribution by predicted customer lifetime value to align…
Dark Social Attribution
Examine strategies to detect and measure private‑share traffic that appears as Direct…
Media Quality Weights
Assess knowledge of viewability, invalid traffic filters, and how weighted spend improves…
MMM Scenario Planning
This quiz covers Monte Carlo simulations, efficient frontiers, and constraint‑based…
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