Profits are typically negative in the ______ stage of the PLC.
Decline
Introduction
Maturity
Growth
High R&D and promotion costs precede volume sales.
During the growth stage, competition usually ______.
Stagnates
Disappears
Increases
Is irrelevant
Success attracts new entrants.
Harvesting strategy is most associated with which PLC stage?
Development
Decline
Growth
Introduction
Firms cut support and maximize cash flow before exit.
Price skimming is commonly used in the ______ stage.
Decline
Growth
Maturity
Introduction
Early adopters may pay premium before competitors appear.
Product modifications and line extensions are frequent in ______ to defend share.
Growth
Decline
Maturity
Introduction
Brands seek differentiation amid intense competition.
Sales peak at which PLC stage?
Decline
Introduction
Growth
Maturity
Market saturation leads to plateau.
A rapid fall in sales and minimal marketing support indicates entry into ______.
Launch
Maturity
Decline
Growth
Decline features shrinking demand and reduced spend.
The primary objective in the introduction stage is to ______.
Outsource production
Cut costs
Build primary demand
Maximize profit
Goal is awareness and category education.
Selective demand advertising becomes prominent in which stage?
Decline
Growth
Development
Introduction
Focus shifts to brand preference vs. primary demand.
Which PLC stage often sees the most extensive distribution coverage?
Growth
Introduction
Decline
Maturity
Firms have established widespread channels by maturity.
Starter
Keep learning the fundamentals.
Solid
You’ve got a good grasp—refine the details.
Expert!
Excellent mastery of this topic.
