Web & App Analytics

Enhanced Measurement Deep Dive

Google’s April 2025 admin guide states that Scroll events fire when users reach ______ of the document height.

90 %

50 %

75 %

100 %

The default threshold remains 90 % for auto scroll tracking.

Outbound click Enhanced Measurement ignores links to domains listed under ______.

Tagging APIs

Referral exclusions

Data retention

Configured cross‑domain measurement

Links between declared related domains are not counted as outbound.

Turning off Enhanced Measurement toggles is done in GA4 under ______.

Configure → Events

Admin → Data Streams → Web stream details

Library

Attribution settings

Each measurement option toggle lives within the Data Stream settings.

Site search EM feature requires adding query parameters like 'q' under ______ settings.

DebugView

Show advanced settings > Site search

Predictive audiences

Data retention

You must list query keys for GA4 to interpret searches.

Form interactions EM added in 2025 fire 'form_start' and 'form_submit' events labeled with the parameter ______.

content_group

scroll_depth

link_id

form_id

GA4 captures the element's ID in the form_id parameter.

Enhanced Measurement events carry the property 'automatic' which equals ______.

0

1

auto

true

The automatic flag indicates system‑generated events.

Download events detect file extensions by default, including ______.

.mp4

.pdf

.exe

.sh

PDFs are part of GA4’s default download extension list.

What is the recommended workaround to avoid duplicate click events when using GTM and EM together?

Rename event 'click2'

Throttle GA tags

Use ga-disable cookie

Disable click EM in Stream and rely on GTM tag

Prevent double counting by turning off automatic click tracking and sending custom events.

Automatic video engagement tracking fires 'video_progress' events at 10 %, 25 %, 50 %, and ______ completion marks.

60 %

90 %

75 %

100 %

These default quartile checkpoints remain in the 2025 implementation.

Enhanced Measurement cannot be configured via GA4 UI for ______ streams.

iOS and Android app

CMS

SPA

Web

EM is a web‑only feature; apps rely on Firebase events.

Starter

Review the concepts and try again.

Solid

You’re on the right track – refine details to master this area.

Expert!

Excellent understanding of the material.

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