Explore geofencing, panel weighting, and visit‑to‑sales calibration in offline attribution.
Retail foot‑traffic attribution links mobile location pings to ______ boundaries of stores.
cookie
pixel
geofenced
font
Geofences define polygons; entry pings signal store visits.
Google Ads store visit conversions require at least ______ verified visits before modelling expands counts.
100
10
1
1000
Threshold prevents false positives from sparse location data.
Panel‑based foot‑traffic data must be weighted to census benchmarks to correct for ______ bias.
cookie
sample
font
TTL
Mobile panels over‑index toward certain demographics; weighting addresses this.
Match rate between ad‑exposed devices and store visit pings is called ______ rate.
attribution
render
LCP
cookie
Higher rates improve confidence in linking exposure to visits.
Privacy regulations restrict storing raw GPS; vendors provide hex‑grids at ______ meter granularity.
1
10
100
1000
Spatial rounding balances utility with privacy.
Store visit ROAS converts incremental visits into revenue using store‑level ______ value.
session
average basket
CPC
cookie
Multiplying visits by basket size translates traffic into sales.
MMM includes foot‑traffic data as a KPI when online sales represent ______ share of revenue.
equal
zero
minor
major
Brick‑and‑mortar needs offline proxy to capture media performance.
Bluetooth beacon signals can refine foot‑traffic attribution by confirming ______ dwell time.
in‑store
parking lot
social media
weather
Beacons detect presence inside store, reducing false positives from nearby passers‑by.
2025 Apple location privacy prompts reduced per‑app location opt‑in rates, increasing reliance on ______ estimation.
probabilistic
cookie
deterministic
pixel
Models infer visits from coarse signals when explicit GPS unavailable.
Foot‑traffic calibration uses POS lift from matched stores vs control stores to derive ______ factor.
creative
visit‑to‑sales
discount
cookie
Factor converts visit counts into revenue uplift for ROI calculations.
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
