Web & App Analytics

User-ID & Cross-Device

Stitching users across devices is critical for accurate GA4 insights. Test your understanding of User‑ID setup, Google signals, and identity hierarchy updates released in 2025.

GA4 derives User‑ID view by sending `user_id` with every event; if absent GA4 falls back to ______.

App Instance ID

IP address

Session ID

Device ID / Client ID

Stitching uses first‑party client identifier when no explicit ID set.

In 2025, cross‑device reporting needs at least ______ signed‑in users over 30 days.

10k

100

1k

50k

Threshold prevents sparsely populated stitched graphs leaking identity.

User Explorer report lists ‘Signed‑in’ label for events containing ______.

device_id

user_id

advertising_id

ga_session_id

Presence of user_id marks the row as authenticated identity.

Identity stitching hierarchy (2025) ranks first ______ > device ID > modeled.

Google signals

Session ID

Hashed email

User‑ID

Explicit user_id beats probabilistic Google signals matching.

Exported BigQuery `user_pseudo_id` corresponds to ______.

Transaction ID

Client ID or App Instance ID

User‑ID

GA Measurement ID

It holds device‑level identifier used when no user_id.

Google signals requires users with Ad Personalization enabled and ______ linked to property.

Google Ads account

Firebase DB

Merchant Center

Play Console

Link authorizes Ads data sharing to activate signals.

Cross‑device paths report visualizes sequences up to ______ touchpoints.

50

10

5

Unlimited

UI constraint avoids unreadable alluvial charts.

When user logs out, developers should call ______ to avoid mis‑stitching.

resetAnalyticsData

setUserId(null)

clearAppInstanceId

disableAnalytics

Null value clears previous ID, preventing later events from attributing to the same user.

GA4 2025 allows up to ______ unique user_id values per property per day.

100k

Unlimited

10M

1M

Backend quota safeguards against ID spamming errors.

User‑ID coverage is shown under Admin → Reporting Identity and must exceed ______% to enable User‑ID chart set.

1

90

5

50

Feature unlocks at low bar but accuracy improves with higher coverage.

Starter

Revisit the key user-id & cross-device docs and SDK guides, then attempt again.

Solid

Good command of user-id & cross-device—review edge cases to level up.

Expert!

Stellar! Your user-id & cross-device knowledge is cutting‑edge.

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