Consumer memory links every brand impression to future choices. See how many of these retrieval puzzles you can solve.
Experiments published in 2025 show consumers better remember who spoke when the statement is an ______ rather than a fact.
Statistical fact
Opinion claim
Price promotion
Brand slogan
A 2025 study on ad variation‑repetition concluded that mixing creative variation with repeated brand cues significantly boosts ______ compared with straight repetition.
Advertising recall
Click‑through rate
Purchase intent
Price sensitivity
When shoppers enter a ‘tip‑of‑the‑tongue’ state, the most effective follow‑up is a well‑timed ______ cue.
Reminder
Price discount
Competitor advert
Celebrity endorsement
Providing a product‑category prompt before the brand name increases aided recall versus offering ______ first.
No cue at all
A price tag
A competitor logo
Demographic data
Neuroscience work in 2025 observed higher neural synchrony during product videos watched with ______ compared to nonfriends.
Friends
AI avatars
Strangers
Family elders
Long‑form video ads longer than 60 seconds outperform shorter cuts on delayed brand recall after _____ days.
One
Seven
Thirty
Ninety
2025 retrieval‑failure research shows that interference from ______ messages is the leading cause of forgetting sponsored content.
Competing
Emotional
Public‑service
Humorous
Studies find that vivid ______ cues on packaging help consumers retrieve brand information faster on the shelf.
Colour
Price label
QR code
Font size
Retrieval is most efficient when the cue was present at the time of ______.
Encoding
Checkout
Competitor comparison
Post‑purchase review
A 2025 cognitive study shows advertising memories consolidate primarily during ______ sleep the night after exposure.
REM
Light Stage 1
NREM Stage 2
Awake rest
Starter
Your recall could use a refresh—review encoding and cue basics to firm things up.
Solid
Nice work! Strengthen your retrieval strategies and you’ll remember brands like a pro.
Expert!
Outstanding! Your mental index rivals the sharpest neuromarketing labs.
