Friends, family, and even strangers online steer buying choices more than we realise. Explore how reference groups shape attitudes and actions.
A 2025 peer‑influence study found that ______ purchases were most affected by friends’ recommendations among university students.
Life‑insurance policies
Clothing & fashion
Home warranties
Dental surgery
Reference groups exert two key pressures: normative influence and ______ influence.
Informational
Logistical
Hydraulic
Legal
A ______ reference group is one consumers intentionally distance themselves from.
Dissociative
Aspirational
Associative
Symbolic
Online forums and WhatsApp communities often function as ______ reference groups.
Virtual
Primary
Unipolar
Sanctioning
Reference‑group impact is strongest when the product is ______ visible to others.
Publicly
Rarely
Symbolically
Price‑inelastic
Studies show conformity rises when consumers have ______ product knowledge.
Low
Extensive
Expert‑level
Irrelevant
Aspirational groups primarily motivate consumers through the promise of ______.
Upward social comparison
Cost savings
Regulatory penalties
Physical safety
In 2025 research, reference‑group influence was found to extend beyond purchase to post‑purchase behaviours such as ______.
Online reviews
Inventory management
Tax filing
Warranty claims
Marketing campaigns often employ celebrity endorsements to act as ______ reference-group archetypes.
Aspirational
Avoidance
Dissociative
Virtual
According to 2025 benchmarking, non‑working women showed higher reference‑group sensitivity than working women for ______ products.
Luxury accessories
Industrial tools
Generic detergents
Petrol
Starter
Looks like you’re going solo—revisit how peers, family, and role models nudge decisions.
Solid
Solid grasp of social sway; refine your understanding of normative versus informational forces.
Expert!
Impressive! You decode group dynamics like a social scientist.
