From community hosts to social‑media influencers, trusted voices amplify brand conversations. Check how well you track the power of opinion leaders and word‑of‑mouth.
Global surveys in 2025 show that about ______ of consumers trust product recommendations from social‑media influencers.
69 percent
20 percent
45 percent
95 percent
According to McKinsey data cited in 2025, word‑of‑mouth driven by opinion leaders can generate up to ______ of purchase decisions.
15 percent
30 percent
50 percent
80 percent
Recent research finds that opinion‑leader credibility significantly increases consumer ______ in vendors.
Trust
Search costs
Cart abandonment
Cognitive dissonance
Vogue Business reports that community‑event hosts are emerging as the new ______ for Gen Z engagement.
Influencers
Regulators
Copywriters
Investors
Influencer‑marketing experts recommend partnering with ______‑influencers for greater authenticity and engagement.
Micro
Mega
Government
AI‑generated
NumberAnalytics notes that opinion leaders stimulate powerful ______ marketing effects among followers.
Word‑of‑mouth
Drip‑email
Cold‑call
Billboard
A key 2025 challenge for influencer campaigns is measuring long‑term ______ rather than short‑term vanity metrics.
ROI
Follower count
CPM
Shipping cost
Dash statistics show ______ percent of shoppers are more likely to buy if an influencer they trust recommends a product.
63
12
35
88
Academic work in 2025 characterises social‑media influencers as ______ mass opinion leaders bridging everyday users and mass media.
Proximal
Distant
Institutional
State‑run
When opinion leaders share negative feedback, the WOM effect can ______ brand favourability among their audience.
Reduce
Double
Have no impact on
Automatically increase
Starter
Word‑of‑mouth hasn’t quite clicked yet—tune into how trusted voices tip the scales.
Solid
Good job! Sharpen your insight into influencer credibility and ripple effects.
Expert!
Expert status! You could brief brands on tapping opinion leaders ethically and effectively.
