Test your grasp of the expanded services marketing mix. See how the original 4 Ps evolved into a richer 7 Ps framework in modern practice.
Which of the 7 Ps is NOT included in the traditional 4 Ps model?
Place
People
Product
Price
The 4 Ps cover Product, Price, Place, Promotion. People is one of the three additional Ps added for services: People, Process, and Physical evidence.
A cafe revamps store layout to speed ordering. In the 7 Ps, this change falls under:
Product
Place
Promotion
Process
Operational flow improvements like queue design belong to Process, one of the expanded Ps focusing on how the service is delivered.
Offering a loyalty app primarily extends which original P?
People
Product
Promotion
Process
The scenario aligns with the named element of the marketing mix as laid out in 2025 service‑marketing manuals. The action influences customer perceptions in that dimension.
Adding self‑service kiosks most directly affects which additional P?
Physical evidence
Price
Product
Place
The scenario aligns with the named element of the marketing mix as laid out in 2025 service‑marketing manuals. The action influences customer perceptions in that dimension.
Dynamic pricing software speaks to which P across both frameworks?
Process
Physical evidence
People
Price
The scenario aligns with the named element of the marketing mix as laid out in 2025 service‑marketing manuals. The action influences customer perceptions in that dimension.
Barista training investment is a decision about which P?
Process
People
Promotion
Product
The scenario aligns with the named element of the marketing mix as laid out in 2025 service‑marketing manuals. The action influences customer perceptions in that dimension.
Extending store hours touches which P?
People
Process
Place
Price
The scenario aligns with the named element of the marketing mix as laid out in 2025 service‑marketing manuals. The action influences customer perceptions in that dimension.
Seasonal menu items are an example of adjusting the ______ P.
People
Process
Physical evidence
Product
The scenario aligns with the named element of the marketing mix as laid out in 2025 service‑marketing manuals. The action influences customer perceptions in that dimension.
Posting user‑generated latte art on Instagram is primarily a tactic under which P?
Promotion
Physical evidence
Product
People
The scenario aligns with the named element of the marketing mix as laid out in 2025 service‑marketing manuals. The action influences customer perceptions in that dimension.
Using eco‑friendly cups enhances which extra P in the 7 Ps?
Place
Price
Product
Physical evidence
The scenario aligns with the named element of the marketing mix as laid out in 2025 service‑marketing manuals. The action influences customer perceptions in that dimension.
Starter
You’ve grasped the basics—review the core ideas and try again.
Solid
Nice work! Deepen your understanding by applying these concepts daily.
Expert!
Outstanding—your mastery of this service‑marketing topic shines.
