Great service brands start engagement from the inside out. See if you know the tactics that turn employees into true ambassadors in 2025.
What proportion of organisations rate employee advocacy as “very important” to their marketing mix?
80%
61%
25%
41%
The average cost‑per‑click generated by employee‑shared links is typically under ______.
$10
$3
$5
$1
Nearly all (96 %) employees say posting company content on social media boosts their ______.
vacation allowance
weekly workload
tax rate
career prospects
Around ____ % of advocacy programmes supply ready‑to‑share images and graphics to staff.
25%
75%
40%
95%
Over a third (34 %) of organisations say the biggest benefit of advocacy is increased ______ engagement.
vendor
investor
customer
employee
Roughly 72 % of companies now rely on a dedicated technology platform to manage advocacy content instead of ______ methods.
radio
paper
telemarketing
manual
Which audience trusts employee recommendations over traditional advertising 92 % of the time?
gamers
news editors
teen shoppers
B2B buyers
Content shared by employees typically generates roughly ___ times more engagement than posts from the official brand account.
12
2
5
8
Providing social‑media ______ remains a gap, with 32 % of advocates reporting none.
hashtags
passwords
QR codes
training or policy
Marketing is the most active department in advocacy, but roughly ____ % of participants come from sales and business development.
12%
24%
5%
40%
Starter
Starter: Brush up on advocacy fundamentals to unlock your team's social superpower.
Solid
Nice! You understand core internal‑marketing tactics—now scale them with smarter tools.
Expert!
Outstanding! Your people‑first mindset matches best‑in‑class internal cultures.
Getting ready for Internal Marketing Concepts Interview Questions will help you align teams and drive service excellence. Kick off your prep with our services marketing interview questions hub to master internal marketing fundamentals. Then challenge yourself with the customer co-production MCQs, explore balancing resources in the capacity demand matching question set, and sharpen your skills through the employee engagement drivers interview questions. Working through these quizzes will ensure you can discuss internal marketing strategies with clarity and confidence.
