Success in services hinges on mastering all seven elements of the extended marketing mix. Check how fluently you can apply the 7 Ps model to real‑world decisions.
Which of the 7 Ps focuses on the style and atmosphere of the physical surroundings?
People
Price
Promotion
Physical evidence
Dynamic pricing primarily modifies which P of the mix?
Promotion
Process
Price
Product
Staff empowerment programmes relate most directly to the P labelled ______.
Product
People
Place
Physical evidence
In services, capacity management tactics such as queuing design fall under the P called ______.
Price
Process
Place
Promotion
An online booking portal is mainly an innovation in the P of ______.
Physical evidence
Product
Place
People
Bundling a gym membership with nutrition coaching changes the core ______ offering.
Price
Product
Physical evidence
Promotion
Flash‑sale emails for hotel rooms represent the P of ______.
Promotion
Process
Place
People
A contact‑less check‑in kiosk upgrades multiple Ps but is catalogued mainly under ______ innovation.
Promotion
Price
Process
Physical evidence
Service guarantees (e.g., on‑time or it’s free) primarily influence customer perception of the P called ______.
Place
Product
People
Process
Uniform redesign to feature eco‑friendly fabrics addresses both People and ______ Ps.
Promotion
Physical evidence
Price
Process
Starter
Starter: Revisit the core definitions of each P before diving deeper.
Solid
Solid: Nice work—polish your integration of the Ps for stronger positioning.
Expert!
Expert: Outstanding! You could tutor teams on holistic service‑mix strategy.
Unlocking Services: 7 Ps Overview Interview Questions gives you a clear framework for managing service offerings end to end. Start with our marketing mix interview questions guide to see how the 7 Ps fit into your strategy. Then challenge yourself with the new product diffusion metrics MCQs, deepen your process knowledge through the service blueprint reading interview questions, and sharpen your troubleshooting skills with the process fail point analysis question set. Working through these interview questions will leave you ready to discuss service marketing with clarity and confidence.
