Success in services hinges on mastering all seven elements of the extended marketing mix. Check how fluently you can apply the 7 Ps model to real‑world decisions.
Which of the 7 Ps focuses on the style and atmosphere of the physical surroundings?
People
Price
Promotion
Physical evidence
Physical evidence signals quality cues and reduces perceived risk.
Dynamic pricing primarily modifies which P of the mix?
Promotion
Process
Price
Product
Price adaptations reflect demand and capacity in real time.
Staff empowerment programmes relate most directly to the P labelled ______.
Product
People
Place
Physical evidence
People covers employee skills, motivation and behaviour.
In services, capacity management tactics such as queuing design fall under the P called ______.
Price
Process
Place
Promotion
Process encompasses flow of activities and customer experience steps.
An online booking portal is mainly an innovation in the P of ______.
Physical evidence
Product
Place
People
Place (or distribution) handles how and where customers access the service.
Bundling a gym membership with nutrition coaching changes the core ______ offering.
Price
Product
Physical evidence
Promotion
Product (service concept) now integrates supplementary benefits.
Flash‑sale emails for hotel rooms represent the P of ______.
Promotion
Process
Place
People
Promotion communicates value propositions and limited‑time offers.
A contact‑less check‑in kiosk upgrades multiple Ps but is catalogued mainly under ______ innovation.
Promotion
Price
Process
Physical evidence
Automation refines the sequence of service delivery steps.
Service guarantees (e.g., on‑time or it’s free) primarily influence customer perception of the P called ______.
Place
Product
People
Process
Guarantees enhance the core service promise and reduce risk.
Uniform redesign to feature eco‑friendly fabrics addresses both People and ______ Ps.
Promotion
Physical evidence
Price
Process
Uniforms form part of the tangible environment customers see.
Starter
Starter: Revisit the core definitions of each P before diving deeper.
Solid
Solid: Nice work—polish your integration of the Ps for stronger positioning.
Expert!
Expert: Outstanding! You could tutor teams on holistic service‑mix strategy.
