Marketing Mix

Service Blueprint Reading

A blueprint visualises the on‑stage and backstage choreography that delivers value. See whether you can interpret key symbols and insights from modern service blueprints.

The horizontal line separating front‑stage and backstage actions in a blueprint is called the line of ______.

interaction

equity

cost

visibility

Above it customers see activities; below it they do not.

Moments where customers wait are often highlighted with a clock icon to denote potential ______.

upsells

bottlenecks

locations

KPIs

Waits flag capacity constraints that may harm satisfaction.

Support processes that enable backstage actions are drawn in the ______ lane of an advanced blueprint.

evidence

support

front‑stage

marketing

Support lanes reveal IT or vendor tasks underpinning service.

Physical touchpoints such as receipts appear in the blueprint layer labelled ______ evidence.

physical

cognitive

viral

remote

Tangible items shape customer perceptions before and after service.

A zig‑zag arrow between a customer and employee usually signifies ______ interaction.

communication

inventory

legal

temperature

It depicts the flow of information or dialogue.

KPIs like first‑contact resolution are often placed next to the ______ they measure.

budget

competitor

step

holiday

Co‑locating data with the step aids quick diagnosis.

Blueprint swimlanes help clarify cross‑functional ______.

humidity

radiation

ownership

font

Clear ownership prevents tasks from falling through cracks.

Fail‑points in a blueprint are commonly marked with which shape?

triangle

circle

heart

octagon

Triangles draw attention to potential breakdowns needing control.

Digital self‑service steps are shaded to indicate reduced ______ intensity.

flavour

labour

gravity

altitude

Shading quickly shows automation levels and cost impact.

The service scripting portion of a blueprint usually annotates standardised employee ______.

tax

dialogue

salary

parking

Scripts ensure consistent tone and regulatory compliance.

Starter

Starter: Brush up on blueprint symbols and the line‑of‑visibility concept.

Solid

Solid: Good job—sharpen timing and KPI layers for actionable insight.

Expert!

Expert: Excellent! Your diagnostic skills rival seasoned service designers.

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