Pressure‑test your brand portfolio instincts across growth and risk scenarios. Compare the trade‑offs between a unified masterbrand and standalone product brands.
A branded house most often improves efficiency by ______.
adding sub‑brands for every feature
using a new logo per campaign
separating audiences rigidly
concentrating equity and media under one masterbrand
A house of brands is preferred when you need to ______.
isolate risk or serve distinct, conflicting positions
reduce naming complexity forever
maximize halo effects
standardize pricing globally
An endorsed architecture places the masterbrand as ______.
the product descriptor
fully invisible
a visible guarantor alongside product brands
a regulatory authority
Portfolio sprawl usually signals that decisions lacked ______.
clear role definitions and governance
SKU growth targets
ad hoc taglines
enough logos
A branded house increases ______ risk if one product fails spectacularly.
unit carton leakage
supplier counterfeits
CAPEX
reputation spillover
House‑of‑brands portfolios often trade efficiency for ______.
lower creative frequency
simpler asset systems
consistent naming rules
positioning flexibility across segments
Platform or ecosystem brands typically favor a ______ architecture.
rotating co‑brands only
pure private labels
silent parent company
branded house with descriptive sub‑brands
A quick diagnostic of portfolio health is checking for ______.
unique legal entities for each SKU
clear naming rules and migration paths
maximal color variants
quarterly logo redesigns
When entering a sensitive category, firms often prefer ______.
only packaging tweaks
instant masterbrand stretch
a standalone brand to ring‑fence perceptions
no brand at all
Over time, many portfolios migrate toward ______ as scale and consistency matter more.
total endorsement removal
stronger masterbrand cohesion
a logo‑per‑feature pattern
alphabet soup naming
Starter
Review portfolio types and when to use each without overcomplicating.
Solid
Solid intuition—refine how you weigh risk isolation versus scale efficiency.
Expert!
Expert—your choices balance growth, governance, and resilience.
