Map what you own before you decide what to keep. This quiz walks through an architecture audit from inventory to migration planning.
The first step in an architecture audit is a complete ______ of all brands, sub-brands, products, and marks in market.
M&A screening
pricing optimization
creative refresh
inventory
During an audit, mapping customer journeys helps reveal where portfolio roles overlap or ______.
retire trademarks automatically
conflict
fix supply chains
set wholesale prices
Decision criteria for keep, merge, or retire should align to business strategy and evidence like demand, margins, and ______.
employee headcount
supplier lead times
office lease terms
brand equity scores
A governance outcome of an audit is a clear rulebook for naming, descriptors, and ______ across the portfolio.
holiday calendars
visual endorsement
office dress code
expense policy
Architecture audits often uncover internal cost savings by reducing ______ and consolidating toolkits.
R&D tax credits
board seats
debt covenants
duplicate brand assets
One migration tactic after an audit is a phased change that begins with endorsed lockups before a possible shift to a ______.
branded house
private label arrangement only
cooperative
nonprofit
Legal due diligence in an audit checks ownership, conflicts, and geographic coverage of names and ______.
trademarks
media invoices
job titles
warehouse leases
To keep the portfolio customer‑centric, roles like masterbrand, endorsed brand, sub‑brand, and descriptor should be defined by the ______ they play.
job
font license
legacy org chart
historical budget
Measurement plans post‑audit should track confusion reduction, brand preference, and ______ efficiency.
IT help desk
media
rent
office snacks
A frequent audit recommendation is to simplify descriptors and move functional labels (e.g., ‘Pro’, ‘Lite’) to a consistent ______ system.
vendor payment
naming
cloud tenancy
HR leveling
Starter
You covered the audit basics—review mapping and governance.
Solid
Strong grasp—clarify roles and set migration criteria.
Expert!
Excellent—your audit plans connect evidence to decisions.
When preparing for Brand Architecture Audits: Key Steps Interview Questions, you’ll need to show how to evaluate a company’s structure for clarity and consistency. Start by exploring the Brand Strategy & Architecture interview questions collection to review core audit frameworks. Next, sharpen your purpose crafting skills with the Crafting a Compelling Brand Purpose guide and practice defining benefits and reasons to believe in the Brand Positioning Benefit RTB Tone quiz. Finally, test your understanding of scope limits through the Masterbrand Stretch: How Far Is Too Far scenarios. Working through these targeted resources will give you real examples and the confidence to discuss audit steps clearly in any brand interview.
