Consistency is the shortcut to recognition across every touchpoint. Review the non‑negotiables that keep logos, colors, and type working together.
Clear space around a logo is typically defined using ______ from the mark.
a random pixel guess
the screen size of the device
a modular unit (e.g., x‑height or logo‑derived measure)
the tallest letter of the paragraph font
For accessibility, body‑text color contrast should meet at least ______ standards.
AAA for display headlines only
AA contrast guidelines for normal text
no contrast rules if brand colors are approved
decorative‑only contrast rules
A robust identity system defines primary and secondary ______ palettes with usage ratios.
discount
geo‑target
SKU
color
Typographic rules should include a responsive ______ for hierarchy across devices.
random font pairing each campaign
type scale (e.g., steps for headings and body)
uppercase only for all copy
kerning disabled globally
Design tokens or variables in design tools help teams ______.
replace guidelines with ad‑hoc choices
skip developer documentation
lock files so no one can edit them
apply brand values consistently across platforms
A common ‘don’t’ rule is ______.
drop clear‑space rules on social posts
avoid providing example misuses
allow any filter the channel supports
never distort or recolor the logo outside approved variants
For photography, brand systems often specify ______.
file size must exceed 100 MB
no people in any image
only stock photos allowed
style guidance such as composition, lighting, and subject tone
A single source of truth for approved assets is best handled with ______.
a managed DAM or brand portal with version control
email attachments
group chat pins
personal desktop folders
Icon sets in a system should be ______ to keep interfaces coherent.
outlined and filled at random
mixed from unrelated libraries
grid‑aligned and stylistically consistent
redrawn every campaign
Motion guidance often defines easing and duration to ______.
replace typography rules entirely
allow different timing on every screen
maximize CPU usage
support a recognizable interaction feel without distraction
Starter
Good start—keep practicing the fundamentals of this topic.
Solid
You’re on track—tighten edge cases and apply the rules in live work.
Expert!
Outstanding—your brand strategy instincts are sharp and consistent.
