Learn how to craft headlines that communicate value in seconds. Make your first impression unmistakably clear across devices.
The “blink test” asks whether a visitor can understand your page’s main value in roughly ______.
1 minute
30 seconds
3 seconds
10 seconds
Which headline best passes a blink test?
“Turn spreadsheets into dashboards in minutes.”
“Solutions you can trust.”
“A new era of transformation awaits.”
“Innovation for tomorrow’s leaders.”
For mobile scannability, the MOST important words in a headline should be ______.
saved for a subheadline
placed only in an image
front‑loaded near the beginning
buried in the middle
Which tactic often boosts blink‑test clarity?
Using abstract metaphors
Adding extra adjectives
Capitalizing every word
Using numbers or brackets to signal specifics (e.g., “7 steps”).
A headline that over‑promises but under‑delivers usually increases ______.
time on page
brand affinity
email sign‑ups
bounce and distrust
Which factor outside the words themselves most affects blink‑test success?
Page load and legibility (type size, contrast, spacing).
Stock photo variety
Parallax animations
Background gradients
To judge headline options objectively, the best approach is to ______.
mirror a competitor’s phrasing
A/B test variants with a clear success metric
use the longest possible headline
pick what the team likes most
Which wording aids instant comprehension?
Ambiguous taglines
Benefits written in the reader’s language, not internal jargon.
Highly technical acronyms
Branded buzzwords
On SERPs and social cards, headlines that avoid truncation typically ______.
lead with the core benefit and omit filler
repeat the brand name twice
depend on ellipses to create mystery
use all caps for emphasis
Which pair works best together for the blink test?
Clear H1 plus concise subhead that adds one key detail.
Three different H1s across the page
Clever H1 plus no subhead
Logo lockup plus a hero image only
Starter
You’re seeing the idea—now trim words and front‑load the benefit.
Solid
Good instincts—refine scannability and test on mobile.
Expert!
Crystal‑clear. Your headlines pass in a blink across contexts.
