Define a consistent brand voice and document how tone flexes by context and channel. Share practical do‑and‑don’t examples so everyone can apply the voice reliably.
Brand voice is the consistent personality; tone ______.
flexes by context, channel, and audience
never changes under any circumstance
only applies to social media posts
is just grammar and punctuation rules
A practical tool to operationalize voice is a ______.
ban on any contractions ever
“sounds‑like / doesn’t‑sound‑like” chart with examples
library of stock phrases only
random list of favorite adjectives
Public‑facing guidance in 2025 emphasizes writing that is ______.
heavy with insider acronyms
as long as possible to sound thorough
clear, plain, and jargon‑free
dense and ceremonial
A reliable way to keep tone consistent across teams is to ______.
lock tone to one emotion year‑round
let every team improvise their own tone
outsource all writing to avoid drift
publish and share a voice & tone style guide
When stakes are high or topics are sensitive, tone should become more ______.
measured and empathetic
playful regardless of context
salesy with urgency phrases
ironic to keep things light
A style guide that’s kept current should be ______.
copied from another brand without edits
updated as channels evolve and after rebrands
limited to typography only
archived once published
Inclusive language guidance typically encourages writers to ______.
prefer idioms and slang everywhere
speak in third person about the reader
use respectful, gender‑neutral, user‑centric phrasing
capitalize words for emphasis
To maintain voice while changing tone, writers should ______.
change product names to match mood
drop the style guide for creativity
rewrite the mission statement each campaign
keep core brand attributes steady while adjusting attitude
Good tone guidance often includes ______ versions of the same message.
both successful and unsuccessful
only the longest possible
only jokes and puns
only formal corporate variants
A simple way to check voice consistency is to ______.
let each team define its own success criteria
audit copy across channels for alignment with the guide
assume tone is fine if engagement is high
focus solely on visuals instead
Starter
Build the foundations for this topic with quick wins and core definitions.
Solid
You know the essentials—now refine nuance, sequencing, and edge cases.
Expert!
Sharp instincts and consistent application—keep stress‑testing your playbook.
