Coordinate paid, owned, and earned so your launch lands everywhere at once. Use this quiz to check timing, approvals, and cross‑channel orchestration.
Why should global teams adjust ad schedules for target‑market time zones?
Because schedules are always UTC everywhere
Because platforms automatically detect user time zones perfectly
Because platforms like Google Ads set schedules in the account time zone, so you must offset to hit local prime hours
Because time zones no longer affect delivery
Which planning step avoids launch‑day delays from platform checks?
Submitting ads at the exact go‑live minute
Relying only on organic posts
Building in buffer for ad policy review so assets are approved before T‑0
Skipping policy checks to move faster
For a coordinated drop, what’s the best way to align long‑form video with paid media?
Upload the video without scheduling and hope timing aligns
Run paid a week earlier to build spoilers
Avoid long‑form video on launch day
Schedule a video premiere and sync paid start times to the same moment
Why standardise KPI names and creative specs across partners before a launch?
To reduce transparency for stakeholders
To enable unified reporting and faster QA across channels
To avoid testing variants
To let each partner invent its own success definition
What calendar tactic reduces duplication across CTV, online video, and social video at launch?
Set frequency guardrails and monitor cross‑platform reach to reallocate quickly
Max out frequency on every platform regardless of overlap
Run channels in isolation with no shared goals
Turn off measurement during the launch
If your plan is ‘channel‑first’ and timing looks fragmented, what should you do before rescheduling?
Aim for the cheapest CPM only
Cancel all content work
Rewrite or tighten the brief around the audience problem and idea, then pick channels and dates
Buy more of the lead channel immediately
Why pre‑brief internal and external partners with a single go‑live timestamp and checklist?
To avoid staggered posting and ensure tracking, disclosures, and creative variants are consistent at launch
To let teams improvise independently on the day
To keep objectives private
To remove accountability for errors
What should global marketers do when a region’s local prime time conflicts with HQ’s calendar?
Skip that region entirely
Force one worldwide timestamp regardless of behavior
Run all regions at midnight UTC
Stagger by region using local time windows while keeping the same narrative and assets
Which operational choice speeds fixes in the first 24 hours of a launch?
Waiting for month‑end results
Locking budgets for the entire quarter
A cross‑functional ‘war‑room’ with authority to adjust budgets, caps, and creative quickly
Weekly status emails only
What’s a sensible final QA step before the calendar locks?
Assume links work if they worked last year
Launch with only one creative size
Disable tracking to reduce friction
Test tracking and preview links on each platform in a staging flight
Starter
You can coordinate basics, but revisit approvals, shared KPIs, and time‑zone offsets.
Solid
Strong orchestration instincts. Tighten guardrails and pre‑briefs to reduce launch‑day friction.
Expert!
You stage launches like an orchestra: one idea, aligned partners, precise timing, and rapid optimisation.
