Share of Voice shows how much of the conversation you own; sentiment shows whether that attention is good or bad. Check your grasp of formulas, weighting, channel coverage, and how to pair SOV with sentiment trends for reputation insight.
What does Share of Voice (SOV) measure at its core?
Only your owned posts’ reach
Your market revenue share
Only your ad spend
Your portion of the conversation versus competitors for a defined set (e.g., mentions or visibility)
What is a common basic formula for SOV?
Brand mentions (or visibility) ÷ total mentions across all brands × 100
Your ad clicks ÷ total impressions × 100
Your revenue ÷ total category revenue × 100
Your impressions ÷ your followers × 100
Why pair SOV with sentiment?
Sentiment and SOV are the same metric
Sentiment is redundant if SOV is high
High SOV with negative sentiment signals risk despite visibility
SOV determines sentiment automatically
Which weighting improves comparability across outlets in SOV?
Weight by alphabetic order
Exclude high‑reach outlets entirely
Weight mentions by reach or impressions where available
Never weight—count all mentions equally by rule
Which statement about sentiment is accurate?
Automated sentiment needs human review on tricky topics, sarcasm, or mixed tone
Sentiment only applies to social media
Automated sentiment is 100% accurate
Neutral sentiment should be deleted
What setup step prevents distorted SOV results?
Change competitors every week
Track only your brand name
Ignore homonyms and false positives
Define a consistent competitor list, keywords, and language filters
Which pairing creates an executive‑ready view of reputation?
SOV + sentiment trend over time with top topics/drivers
Only positive mentions counted
SOV alone for one week
Anecdotes from one customer
Which channel mix best represents SOV broadly in 2025 reports?
Only owned blog posts
Earned media plus social; optionally search visibility where relevant
Only paid advertising
Only TV clips
How can you normalize SOV across regions with different media density?
Exclude smaller markets entirely
Translate all mentions to a single language only
Report SOV by region first, then roll up with weights
Use one global number regardless of coverage
Which KPI is most directly affected if SOV climbs but sentiment worsens?
Inventory turns immediately
Server uptime
Reputation risk indicators and crisis probability
Average salary
Starter
Basics down. Pair your SOV snapshot with sentiment and fix noisy queries before reporting.
Solid
Strong grasp. Add reach‑weighting, topic drivers, and regional roll‑ups to inform decisions.
Expert!
You’re benchmarking like a strategist. Trended SOV + sentiment give leaders a clear view of momentum and risk.
