Make it easy for a journalist to say yes by leading with a clear hook. Deliver the value fast, then end with a single specific ask.
What belongs in the very first sentence of a 2025 pitch email?
A calendar invite with no details
Multiple links before any context
A six‑paragraph founder backstory
The news hook in plain language
Which subject line style generally performs best with journalists?
Concise and descriptive, not clickbait
All caps and emojis
A reply‑chain prefix like Re: when it’s not
Vague teaser with no specifics
What is the recommended attachment practice for pitches in 2025?
Paste raw tracking URLs across multiple lines
Send only screenshots of everything
Avoid large attachments; link to assets instead
Attach ZIP files over 25MB
Which CTA is most effective to close a pitch?
A list of five unrelated asks
No CTA—just awareness
“Let me know your thoughts” with no next step
One specific ask such as an interview or review unit
What kind of personalization matters most to journalists in 2025?
Demonstrating relevance to their beat and audience
Flattery with no connection to the story
Using their first name three times
Referencing a years‑old article only
For deliverability, what must bulk PR senders have configured in 2025?
Send from a free webmail address
Only a shared inbox alias
Bcc every reporter to hide the list
Authenticated domains (SPF, DKIM, DMARC) and one‑click unsubscribe
What length do many journalists prefer for email pitches?
Only a subject line and no body
Brief—roughly a few short paragraphs with the essentials
A 1,500‑word essay
A single image with no text
Which element strengthens credibility inside the body of the pitch?
A CSV attached with no context
Multiple tracking parameters in every link
Links to sources, data or a press room
Animated GIFs and memes
What tone do journalists say works best in pitches?
Overly promotional hype
Mystery with withheld details
Casual slang‑heavy banter
Direct and factual
Where should contact and availability details go in a pitch?
Omitted to avoid replies during off hours
Only on a PDF attachment
Hidden in a signature image
Near the end with clear interview windows and phone
Starter
You’re getting there—tighten the subject line and make the ask clearer.
Solid
Solid craft. Add personalization and links to assets to boost replies.
Expert!
Editor‑ready. Your hooks, value and CTA are crisp, verified and easy to act on.
