Turn early enthusiasm into mainstream adoption by proving value in one narrowly defined segment. This quiz focuses on the beachhead, whole product and evidence pragmatists need before you scale.
Where does the chasm sit in the technology adoption lifecycle?
Between early majority and late majority
Between innovators and early adopters
Between late majority and laggards
Between early adopters and the early majority
What best describes a ‘beachhead’ strategy for crossing the chasm?
Target innovators globally to seed brand awareness
Pursue as many segments as possible to maximize reach
Launch multiple products to diversify risk
Dominate one narrowly defined mainstream segment before expanding to adjacencies
Which statement captures the ‘whole product’ requirement for pragmatists?
Ship core features and let partners fill all gaps
Rely on visionary buyers to champion missing elements
Offer cutting‑edge features even if rough around the edges
Deliver a complete solution including integrations, onboarding, support and risk mitigation
Which proof point most reliably signals readiness to move beyond the beachhead?
A long beta waitlist of innovators
Press coverage in major tech outlets
Multiple reference customers in one vertical with a repeatable sales motion
A viral launch on social media
What positioning shift helps convince pragmatist buyers?
An emphasis on novel technology over outcomes
A broad platform vision spanning many use cases
A single compelling reason to buy tied to one high‑stakes use case
Discount‑led messaging to overcome objections
What common failure stalls companies in the chasm stage?
Over‑investing in customer references
Delaying partnerships until after scale
Maintaining a narrow use case in the beachhead
Spreading resources across multiple segments before securing beachhead dominance
Which sales asset is most persuasive for pragmatist evaluators?
Peer references and case studies from their industry
Early‑stage user testimonials from hobbyists
Endorsements from celebrity influencers
Vendor vision decks describing future roadmaps
What organizational readiness item is critical for enterprise beachheads?
A public roadmap of uncommitted features
Hack‑days showcasing experimental features
A single generalist handling sales and support
Formal SLAs, security reviews, and documented onboarding with success criteria
How does the ‘bowling pin’ strategy extend growth after the beachhead?
Expand to adjacent segments that value similar use cases and references
Pause investment to harvest profits before expansion
Rely on virality to replace sales execution
Switch to entirely unrelated markets to diversify risk
Which go‑to‑market risk is amplified if whole‑product gaps persist?
Higher churn and stalled deals due to unresolved adoption risks
Inability to build any beta list
Excess demand straining capacity
Price wars triggered by low costs
Starter
You grasp the adoption curve but need to firm up beachhead focus and whole‑product expectations for pragmatists.
Solid
Good handle on beachhead selection and proof points; refine your whole‑product checklist and reference strategy.
Expert!
You think like a chasm‑crosser—niche dominance, whole‑product readiness and sequenced ‘bowling pins’ are second nature.
