After release, the right dashboard focuses the team on leading indicators that predict staying power. Prove you can separate vanity numbers from the KPIs that actually drive outcomes.
In GA4, how do you treat a user action as a conversion in dashboards?
mark the relevant event as a conversion
use only predefined ecommerce goals
add a filter to sessions with UTM tags
create a separate view with goals
What qualifies as an engaged session in GA4?
a session with at least 10 seconds of engagement, or 2+ page/screen views, or at least one conversion
sessions from returning users only
only sessions longer than five minutes
any session with a pageview
How is engagement rate calculated in GA4?
engaged sessions divided by users
conversions divided by users
pageviews divided by sessions
engaged sessions divided by total sessions
Which report helps you analyse user retention over weeks after launch?
the Tech details report
the Monetisation overview only
the Cohorts report segmented by acquisition date
the Real‑time stream
Which paired KPIs are commonly used to gauge product ‘stickiness’?
pageviews and average scroll depth
DAU/MAU ratio along with retention percentage
total installs and marketing spend
impressions and CTR
In App Store Connect, what is the difference between Active Devices and First‑Time Downloads?
Active Devices count unique Apple IDs; First‑Time Downloads count updates
They are synonyms in Apple analytics
Active Devices count devices that used the app in a period; First‑Time Downloads count initial installs
Active Devices are push‑notification opt‑ins; First‑Time Downloads are trials
Right after launch, which leading indicators offer early signals of long‑term retention quality?
bounce rate alone
ad spend and CPC
total pageviews and impressions
engagement rate and average engagement time per user
Where do you track funnel step completion in GA4 for post‑launch monitoring?
Audience builder only
DebugView
Conversions and Explorations with event‑based funnels
Realtime card
For a staggered multi‑country release, how can you compare performance by market?
look only at global totals to keep it simple
disable geo dimensions to avoid sampling
segment dashboards by Country/Region and break down conversions and retention per territory
average metrics across all countries to reduce noise
Which quality KPI should sit alongside growth metrics on a post‑launch dashboard for mobile apps?
crash rate/ANR trends with drill‑downs by app version
number of new blog posts
count of beta testers invited
length of your release notes
Starter
Great start—review the core concepts and patterns for this topic.
Solid
Strong performance—tighten definitions and apply them to edge cases.
Expert!
Outstanding—translate these insights into system design and decisions.
