Explore when pay‑what‑you‑want drives revenue versus backfires. Test what minimums, prompts, and contexts actually move willingness to pay.
At The Met in New York, eligible pay‑what‑you‑wish visitors must pay at least ______ per ticket.
$5.00
$1.00
$0.00
$0.01
Which museum explicitly runs $5‑minimum, pay‑what‑you‑wish evenings tied to community celebrations in 2025?
MoMA (NYC)
Museum of Fine Arts, Boston
Art Institute of Chicago
Tate Modern
For The Met’s online pay‑what‑you‑wish purchases, which billing address condition applies in 2025?
Only in‑person purchases are allowed for all
Only NYC ZIP codes qualify
New York State billing address is required to buy PWYW online
Any U.S. billing address is allowed
Suggested amounts or ceilings in donation asks generally act as a price anchor. In recent 2025 evidence, what is the direction of effect?
They never change behavior
They tend to increase giving rates and average gifts versus no suggestion
They reliably decrease both rate and amount
They only affect first‑time donors
Which digital storefronts highlighted pay‑what‑you‑want charity bundles in 2025?
itch.io and Humble Bundle
Steam and Epic Games Store
GOG only
Apple Arcade
Which prompt best leverages anchoring for PWYW without coercion?
Hide all suggestions to avoid bias
Pre‑check the highest amount only
Force round‑up to a fixed median amount
Show three suggested amounts with a custom field
For The Met’s PWYW policy, which student group is explicitly eligible alongside NY State residents?
U.S. students nationwide
Only CUNY students
Students from New York, New Jersey, and Connecticut
Only Columbia and NYU students
At MFA Boston’s special nights, how is access to $5‑minimum PWYW general admission typically handled?
Members‑only; not for the public
Only available online in advance
Available in person the day of, starting at the stated evening time
Lottery‑based access only
In PWYW settings aiming to raise contributions, which framing generally performs best?
Extremely high anchor regardless of context
A reasonable ceiling or suggested amount that fits the audience
No anchor and no context
Anchors that vary randomly per user
Why do many institutions retain a nominal minimum (e.g., $0.01) under PWYW?
To exclude cash payments entirely
To collect card surcharge only
To meet policy requirements while preserving pricing flexibility
To invalidate student IDs
Starter
Good start—review the core drivers and thresholds for this topic.
Solid
Nice work—tighten your grasp on edge cases and exceptions.
Expert!
Masterful—your pricing instincts are calibrated to market reality.
