Customers carry reference prices—ranges shaped by anchors, context, and recent experience. This quiz checks how signals like ‘free’, list prices, and disclosed price bands shift perceived fairness.
Why is ‘free’ risky as an entry tactic for paid upgrades?
It guarantees higher conversion to paid tiers
It increases willingness to pay by default
It permanently reduces costs of goods
It can set a zero reference price that’s hard to reset later
A clearly posted ‘was ₹1,999, now ₹1,499’ primarily uses which mechanism?
Regulatory price caps
Commodity hedging
Predatory pricing
Anchoring to shape the reference price window
Which tactic narrows the reference price window most ethically?
Random surge multipliers without notice
Publishing stable price bands and conditions ahead of time
Frequent, opaque micro‑changes
Hidden fees added at checkout
Customers exposed to repeated low prices over several weeks will often ______.
adjust their internal reference downward within a range
raise their acceptable price immediately
forget prior prices entirely
become price‑insensitive indefinitely
When a platform moves from ‘free’ to ‘₹99/month’, which message helps reset anchors?
Apologizing for profit motives
Value framing plus clear add‑ons that differentiate the paid tier
Removing features without notice
Charging existing users more than new users silently
A ‘compare at’ price must be ______ to avoid deception and backlash.
a price no one actually pays
truthful and representative of recent selling prices
the highest price found anywhere
a hypothetical manufacturer dream price
Posting fee‑inclusive totals at the start of checkout primarily protects which perception?
brand color consistency
website novelty
price fairness
SKU count
In experiments, broader price ranges typically make demand ______.
irrelevant to the final choice
deterministic and linear regardless of context
more sensitive to additional price changes near the range edges
completely insensitive to any change
A retailer considering fortnightly promotions wants to avoid training customers to wait. Which plan helps most?
Coupon codes that stack unpredictably
Irregular cadence with guardrails on depth and frequency
Perpetual ‘limited time’ banners
Daily price swings without notice
Which metric best indicates that reference pricing tactics improved perceived fairness?
Ad click‑through rate alone
Pageviews per session
SKU count in catalog
Complaint rate and refund requests related to pricing
Starter
You see how anchors form—focus on truthful comps and upfront totals to protect fairness.
Solid
Nice work—now tune cadence and value framing to reset anchors without training customers to wait.
Expert!
Masterful—your pricing context builds durable, fair reference windows that support margin.
