Inclusive design expands your market by solving for edge cases that many people face. Build accessibility and cultural fit into the core value proposition, not as an add‑on.
Which principle best captures inclusive design for value props?
Assume one language and culture
Solve for a diverse range of abilities and contexts by default
Design only for the average user
Add accessibility at the end
Which change most boosts access for under‑served users quickly?
Auto‑playing background videos
Gesture‑only controls
Keyboard and screen‑reader navigability with clear focus states
Tiny contrast‑poor text
Which KPI shows inclusive design drives business value?
Longer legal pages
More pop‑ups
Higher ad impressions
Higher conversion and lower support contacts from assisted‑tech users
Which research method surfaces under‑served needs ethically?
Assume personas from internal debate
Contextual inquiry with diverse participants and consented data
Scrape private forums without consent
Unmoderated tests in one language only
What localisation practice avoids cultural mismatch?
Keep idioms unchanged
Ignore date and number formats
Machine translate only
Adapt content and examples, not just translate words
Which content change improves readability for many groups?
Dense legalese everywhere
Icons with no labels
Plain‑language microcopy with explicit error guidance
Hidden errors
Which policy builds long‑term trust with under‑served users?
One‑time consent forever
Data minimisation and transparent consent with easy opt‑out
Pre‑checked boxes
Opaque tracking
How should you prioritise inclusive improvements?
By alphabetical order
Only by marketing requests
Rank by user impact and reach, then engineering effort
Only by developer interest
Which test catches regressions for assistive tech users?
Beta users only
Automated a11y checks plus manual screen‑reader walkthroughs
One browser snapshot
Visual QA only
What hiring practice strengthens inclusive design capacity?
Limit hiring to one background
Involving people with lived experience in design and QA roles
Gate feedback behind NDAs only
Recruit from the same school
Starter
You see under‑served needs; now embed them into defaults and metrics.
Solid
Strong—your solutions raise access, satisfaction, and retention together.
Expert!
Expert—you treat inclusion as product strategy that expands total addressable market.
