Search Engine Optimization

EEAT Signals: Building Expertise, Experience, Authority & Trust

Test how well you apply eeat signals: building expertise, experience, authority & trust in real projects. Each question reflects current Google guidance and accepted practice.

Which statement accurately describes E‑E‑A‑T in 2025?

It’s a framework reflected in quality signals, not a single direct ranking factor

It replaces all core updates

It’s a numeric score used directly for ranking

It guarantees rich results

Guidance frames E‑E‑A‑T as part of evaluating helpful, reliable content. It’s not a discrete ranking factor on its own.

Which practice most directly demonstrates ‘Experience’ in reviews/tutorials?

Hiding author identity

Providing first‑hand details and original evidence of use

Using only stock images

Summarizing other posts without citation

People‑first content shows who created it and first‑hand experience. Transparency helps readers evaluate reliability.

For people‑first content, which self‑check aligns with current guidance?

Publish misleading claims for clicks

Ask if the page is primarily for users rather than to manipulate rankings

Prioritize keyword density over clarity

Hide affiliate relationships

Helpful content prioritizes usefulness and honesty. Manipulative tactics run counter to guidance.

Which element strengthens ‘Authority’ for a medical article?

Sensational title with thin content

Irrelevant citations

Anonymous byline

Clear author credentials and relevant expertise

Demonstrating credentials supports authority on YMYL topics. High‑risk topics require accuracy and care.

What does Google recommend disclosing about how content is produced when relevant?

Disclose nothing about methods

Explain Who created it, How it was created, and Why

Only disclose if sponsored

Hide the use of assistive tools

The Who/How/Why framing helps users assess trust. Transparency supports reliability regardless of tools.

Which statement best reflects core update guidance tied to E‑E‑A‑T?

Thin rewrites outperform originals

Focus on helpful, reliable content; updates don’t target specific sites

Only fix CWV to recover

Acquire links regardless of quality

Updates aim broadly to improve Search quality. There’s no single technical fix for unhelpful pages.

For YMYL topics, which approach is aligned with E‑E‑A‑T expectations?

Offer financial advice without disclaimers

Skip medical qualifications entirely

Provide accurate, well‑referenced advice with appropriate disclosures

Use sensationalism to drive clicks

YMYL topics receive extra scrutiny for quality and reliability. Credentials and citations are important for trust.

Which signal most likely hurts perceived trust?

Accessible author bios

Properly labeled sponsorships

Accurate update dates

Misleading titles that don’t match on‑page content

Clickbait misalignment signals low quality and harms credibility. Clarity and consistency are emphasized.

What practice supports ongoing ‘Trust’ after publication?

Never revise outdated claims

Keep pages updated and fix inaccuracies promptly

Remove dates to appear evergreen

Block reader feedback

Maintaining accuracy over time shows care for users. It’s consistent with people‑first guidance.

Which is the safest way to support claims for trust?

Rely only on private sources

Use expired screenshots instead of links

Hide sources to deter competitors

Link to primary or authoritative references for key assertions

Citing reputable sources helps readers verify content. It aligns with reliability guidance.

Starter

Good start. Review the fundamentals of EEAT Signals and retest after fixes.

Solid

Nice work. Tighten weak spots and align with current guidance for consistent wins.

Expert!

Outstanding mastery of EEAT Signals. Keep shipping playbooks and share benchmarks.

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