Search Engine Optimization

Structured Data 2.0: Beyond Basic Schema

Test how well you apply structured data 2.0: beyond basic schema in real projects. Each question reflects current Google guidance and accepted practice.

Which structured data format does Google recommend using when possible?

Microformats2

RDFa

JSON‑LD

Microdata

Search Central recommends JSON‑LD where feasible. Other formats are supported but not preferred.

What does valid structured data provide regarding rich results?

Eligibility for rich results, not a guarantee

Higher core rankings by itself

Automatic display of all enhancements

Manual action protection

Valid markup makes a page eligible for features. Google still decides whether to show an enhancement.

What requirement applies to content referenced in markup?

Hidden markup for SEO is fine

Markup can contradict page content

Marked‑up content should be visible on the page to users

Place data only in robots‑blocked iframes

Documentation requires that markup reflect visible content. Hidden or misleading markup risks losing eligibility.

Which official tool checks eligibility and common errors for supported features?

GA4 DebugView

Rich Results Test

Mobile‑Friendly Test

PageSpeed Insights lab test

The Rich Results Test validates supported markup and eligibility. Use it alongside Search Console inspections.

What happens if Google issues a structured data manual action?

It blocks crawling permanently

The page loses eligibility for rich results, not core rankings

The page is deindexed automatically

It boosts rankings after fix

Manual actions for structured data remove eligibility for enhancements. Ranking in web search is separate.

What is a prudent response when Google phases out a structured data feature?

Keep deprecated markup forever

Duplicate markup in multiple formats

Remove or update markup and focus on supported features

Add hidden schema to force results

Google announced phasing out some features to simplify results. Staying aligned with supported types avoids warnings.

Which guideline about access applies to structured data?

Serve markup only to bots

Don’t block pages with structured data from Googlebot

Require login for markup to count

Block with robots.txt for speed

Access guidelines prohibit blocking structured data to crawlers. Blocked content cannot be assessed for features.

For Article markup eligibility, which must you follow?

Use only Microdata

Include every optional property

Host JSON‑LD in external JS only

Search Essentials and general structured data policies

Feature docs emphasize policy compliance. Violations can remove eligibility.

Which statement best describes structured data and rankings?

Schema alone improves core rankings

SPAs are ineligible for rich results

It can enable special presentations, but doesn’t replace relevance/quality

Any schema guarantees higher CTR

Structured data helps understanding and eligibility. Core ranking still depends on relevance and quality.

What is a safe practice when marking up organization identity?

Use invented identifiers for more features

Provide accurate name, logo, and contact details that match the page

Mark up competitors’ information

Repeat a generic logo URL for all sites

Accurate organization markup supports clear attribution. It aligns with identity and visibility guidance.

Starter

Good start. Review the fundamentals of Structured Data 2.0 and retest after fixes.

Solid

Nice work. Tighten weak spots and align with current guidance for consistent wins.

Expert!

Outstanding mastery of Structured Data 2.0. Keep shipping playbooks and share benchmarks.

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