YouTube formats have evolved from TrueView for action to Video Action and now to Demand Gen. Know the 2025 timelines, placements, and setup choices to migrate without losing performance.
As of April 2025, what changed for creating Video Action Campaigns (VACs)?
The option to create new VACs was removed
VACs moved to the Display campaign type
VACs now support Shorts only
VACs require manual CPC only
What happens to existing VACs starting July 2025?
They’re automatically upgraded to Demand Gen campaigns
They continue unchanged indefinitely
They convert to Video Reach campaigns
They’re paused permanently
Which placements can Demand Gen reach that align with the VAC transition?
Search Partners only
Play Store listings only
Maps only
YouTube (including Shorts), Discover, and Gmail
In 2025, what new control helped advertisers steer Demand Gen placement more precisely?
Manual ad rotation settings
Device bid modifiers only
Expanded channel placement controls across YouTube, Discover, and Gmail
Exact keyword targeting in Demand Gen
If your strategy relies on video-only delivery similar to VACs, what’s a recommended setup in Demand Gen?
Switch to Video View campaigns exclusively
Create video-only Demand Gen campaigns to preserve YouTube-centric controls
Use Discovery campaigns instead
Rely on Smart Display for migration
Which statement correctly contrasts TrueView for action (tTFA) with VAC’s 2025 status?
TFA replaced Demand Gen in 2025
TFA and VAC will both expand in 2025
TFA was already superseded by VAC, and now VACs are being upgraded to Demand Gen
VACs are new in 2025 replacing Demand Gen
A key creative consideration for Demand Gen when migrating from VAC is ______.
limiting creatives to 6-second bumpers
using only square images without video
removing all CTAs from videos
adapting vertical video and image variants for Shorts, Discover, and Gmail
Where can you find Google’s official migration timeline for VAC → Demand Gen?
Only in third-party blogs
On the AdSense policy page
In Google Ads Help articles dedicated to the upgrade and VAC help
Inside the YouTube Studio monetization tab
If you need to maintain granular YouTube performance reporting during the shift, you should ______.
use Discovery-only campaigns
merge all campaigns into one to simplify budgets
separate video-focused Demand Gen from mixed-media Demand Gen for clearer analysis
turn off audience signals
What’s a sensible KPI continuity step when upgrading from VAC to Demand Gen?
Carry over conversion goals and value-based bidding targets into the new Demand Gen setup
Switch to Maximize clicks to rebuild learning
Remove all audiences to avoid bias
Pause measurement to avoid noise
Starter
You know the milestones. Next: adjust creatives for Shorts/Discover/Gmail and verify tracking.
Solid
Solid plan. Use placement controls and separate video-only Demand Gen where needed.
Expert!
Expert. You translate the VAC sunset into Demand Gen growth with clean KPIs and assets.
