Link GA4 with Google Ads to activate audiences across Search, YouTube, Display, and more. Prevent common setup gaps around signals, eligibility, and population timing.
What must be enabled in GA4 to use GA4 audiences for Google Ads remarketing?
Google Signals or user‑provided data collection
Enhanced measurement for scrolls only
BigQuery Export
Data Import (CSV) only
After linking GA4 and Google Ads, where can those audiences be used?
Across Google Ads networks like Search, YouTube, Display, and Performance Max
Exclusively in DV360
Only in Search campaigns
Only in Display and Discovery campaigns
GA4 audiences are not retroactive. What does that imply for a ‘last 30 days engaged users’ list created today?
It instantly includes users from the past 30 days
It only works for Search, not YouTube
It imports all historical GA4 users who match
It fills with new users who qualify from now on; past users aren’t backfilled
What’s a typical constraint before a predictive audience from GA4 can be used in Google Ads?
Having 100% consented traffic
Using only last‑click attribution in GA4
Meeting GA4 predictive‑metric eligibility and Google Ads audience size requirements
Owning GA360 and Firebase simultaneously
Where do you create the link so GA4 audiences sync to Google Ads?
In Google Tag Manager > Admin
In GA4 Admin under Google Ads Linking (or from Google Ads ‘Linked accounts’)
In Merchant Center Next > Audience Manager
In Looker Studio > Data Sources
What is an upper limit relevant to enterprise setups when linking GA4 to Google Ads?
Maximum 50 ad accounts per property
Unlimited links with no cap
Up to 400 Google Ads links per GA4 property
Maximum 10 links across a company
Which step prevents ‘Eligible – limited’ status when exporting GA4 audiences to Ads?
Turning off consent mode in Tag Manager
Using only session‑scoped dimensions
Switching attribution to last click
Ensuring Google Signals is active and audience size meets Ads thresholds
Where do you apply synced GA4 audiences inside Google Ads?
Only at the account settings page
In the Bidding strategy panel
In the Audiences section at campaign or ad group level via Audience manager segments
Only in asset groups for PMax
Which statement about predictive audiences is accurate?
Predictive audiences are retroactive to account creation
Once exported, predictive audiences always refresh regardless of eligibility
If a property later becomes ineligible, exported predictive audiences stop accumulating new users
Predictive audiences can only be used on Display
Which expectation about audience list build time is realistic?
Lists often need days to reach serving thresholds after creation
Lists always serve instantly upon creation
Lists never reach size unless GA360 is enabled
Lists only grow during business hours
Starter
Good foundation—review gaps and retry the quiz to solidify control.
Solid
Strong grasp—tighten edge cases and advanced configurations.
Expert!
Excellent—ready to scale and teach others.
