Get control over Performance Max by sculpting queries with the right exclusions. Learn limits, scopes, and workflows that keep waste low and intent high.
What’s the current per‑campaign limit for PMax negative keywords (mid‑2025)?
1,000
100
No hard limit
10,000
Where do PMax negative keywords actually apply?
YouTube only
Display only
All PMax channels including YouTube and Discover
Search and Shopping inventory only
Which level applies across all eligible campaigns by default when you add negative keywords there?
Ad‑level only
Asset‑group level
Account level
Listing‑group level
Which control is better for excluding competitor names without blocking generic queries in PMax?
Topic exclusions only
Audience signals only
Placement exclusions only
Brand exclusions (brand list) plus targeted negatives
What report now helps identify actual queries that triggered PMax so you can negate them directly?
Search terms report within PMax
Insights cards only
Asset detail view only
Auction insights (Search campaign)
In mid‑2025, how can you specify negative keyword match types in PMax?
Match type is auto‑assigned
Add broad, phrase, or exact negatives via the Keywords tool
Only exact is supported
Only broad is supported
If you want PMax to avoid your own brand on Search while keeping brand campaigns separate, what should you do?
Turn off Search channel in PMax
Use URL contains filters only
Set tROAS to zero
Apply brand exclusions and mirror with relevant negative keywords
What’s a safe workflow to keep sculpting maintainable at scale across many PMax campaigns?
Duplicate negatives in every asset group manually
Disable account‑level negatives entirely
Maintain a shared negative list and supplement per‑campaign entries
Rely only on placement exclusions
Which statement about PMax negatives is accurate?
They remove brand reporting
They disable Shopping entirely
They block all PMax inventory types
They won’t stop non‑query channels (e.g., YouTube) from showing
You hit irrelevant retail queries in PMax. What is the first place to operationalize fixes at scale?
Search terms insights → add to shared negative lists
Change daily budget first
Pause all asset groups
Delete your audience signals
Starter
Solid effort. Revisit where PMax negatives apply and how brand exclusions work.
Solid
Strong control. Keep refining shared lists and use search terms to promote new negatives.
Expert!
Outstanding. Your query hygiene, lists, and brand rules keep PMax focused and efficient.
