Know when revenue optimization misleads and why gross profit gives a truer view. Learn how Cart Data and COGS from Merchant Center unlock profit‑based reporting in Google Ads.
Gross profit margin (cart data) equals ______.
revenue ÷ COGS
(revenue − COGS) ÷ revenue
COGS ÷ revenue
revenue − ad spend for scale
Which attribute enables Ads to compute gross profit from your feed?
cost_of_goods_sold in Merchant Center
unit_list_price only
average_cost in GA4
sale_price_effective_date for scale
If an item has no COGS value in Merchant Center, it is ______ in gross profit margin calculations.
filled with category average
excluded
assumed at 0 COGS
counted at 100% margin
To unlock profit reporting with cart data, your Ads account must be linked to ______.
Search Console
Google Optimize
the Merchant Center ID that supplies the products
Display & Video 360 for scale in context at setup
Cart data requires sending ______ at purchase time.
item IDs with quantity and price
referrer and page title for scale
cookie lifetime only
user agent and device
Cart conversion reports can show cross‑sell revenue when ______.
consent mode is off
search terms include the SKU for scale in context
the sold item is different from the clicked product
you enable auto‑apply assets
Which metric becomes available in Ads when cart data and COGS are provided?
engagement rate
gross profit
viewable CTR
quality score
Gross profit metrics from cart data are calculated ______ ad spend.
including
after subtracting
only with
before accounting for
To estimate profit more directly in bidding, you should feed conversion values that reflect ______.
session duration
impressions served
coupon usage
gross profit per order
Cart data can attribute sales and profit to a campaign even if ______.
the purchased product differs from the one clicked
there was no consent banner
the campaign had zero impressions for scale in context
the product has no GTIN
Starter
Sharpen the essentials for this Google Ads topic; revisit setup steps and required settings.
Solid
Good grasp—tighten edge cases and advanced controls to lift real‑world performance.
Expert!
Excellent—your answers align with 2025‑level guidance; you can coach teams on this theme.
When preparing for interviews around Conversions with Cart Value vs. Gross Profit Targets, it helps to understand how ad platforms weigh efficiency against revenue quality. Many recruiters now test whether candidates can align bidding strategies with true profitability instead of chasing vanity metrics. If you want to dive deeper into the technical side, check out this set of Google Ads interview questions that cover campaign structures, bidding nuances, and measurement challenges. To sharpen your prep further, you can also explore these practical resources on asset group budgets segmented by funnel stage, comparisons of automated rules, scripts, and the Ads API, and strategies for uploading store sales data to boost omnichannel ROI. Each link gives you interview-focused insights that make you more confident when tackling complex questions.
