According to Maslow, which need level is at the base of the hierarchy?
Safety
Self‑actualization
Physiological
Esteem
Which level includes needs for security and protection?
Safety
Esteem
Social
Physiological
Belongingness needs are primarily ______ needs.
Self‑actualization
Physiological
Safety
Social
Self‑actualization refers to a person’s desire to ______.
Acquire property
Be loved and accepted
Achieve full potential
Stay safe
Which of the following is an esteem need according to Maslow?
Oxygen and water
Health insurance
Group belonging
Recognition and respect
Maslow’s hierarchy suggests needs are satisfied in a ______ order.
Random
Reverse
Progressive
Circular
Which of the following advertising appeals targets self‑actualization?
Alarm system ads
Personal growth workshops
Fast‑food convenience
Luxury handbags for status
Safety needs become salient once ______ needs are met.
Physiological
Esteem
Social
Self‑actualization
A charity emphasizing 'be part of our community' is appealing to which need?
Social
Safety
Physiological
Esteem
Esteem needs include two sub‑components: self‑respect and ______.
Creativity
Financial safety
Food security
Recognition from others
Maslow grouped the first four levels as ______ needs.
Growth
Deficiency
Transcendence
Meta
Needs that go beyond self‑actualization and relate to helping others are called ______ needs.
Transcendence
Social
Safety
Esteem
Advertising a life insurance policy primarily taps into ______ needs.
Safety
Physiological
Esteem
Social
A sports car commercial focusing on prestige and admiration appeals to ______.
Physiological needs
Esteem needs
Social needs
Safety needs
Products that promise better sleep mainly address which need level?
Esteem
Self‑actualization
Social
Physiological
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Diving into Maslow & Motivation Interview Questions will help you explain how basic needs influence purchasing decisions. To get started, revisit key ideas with our marketing principles & concepts interview questions. Then explore how consumer priorities shift over eras with the orientations through time interview MCQs, examine practical examples in the 4 Ps in action interview questions, and broaden your service marketing toolkit via the extended 7 Ps for services interview resources. Working through these interview questions will give you the confidence to discuss motivation theories with ease.
