In the BCG matrix, a business unit with high market share and high growth is called a ______.
Star
Dog
Cash cow
Question mark
'Dogs' in the BCG matrix have ______ market growth and ______ market share.
High, high
Low, low
Low, high
High, low
Cash cows typically generate ______ cash than they consume.
Less
The same
No
More
Question marks require investment to become ______.
Cash cows
Dogs
Stars
Divestitures
The horizontal axis of the BCG matrix represents relative ______.
Market growth rate
Risk
Profit margin
Market share
A unit in a low growth, high share market should ideally be managed for ______.
Divestment
Cash generation
Brand awareness
Rapid expansion
Which cell is often targeted for divestiture if turnout is unlikely?
Dog
Cash cow
Star
Question mark
High market growth demands ______ investment.
Negative
High
Low
Zero
Holding strategy is commonly applied to which BCG category?
Cash cow
Question mark
Star
Dog
The term 'problem child' is another label for which BCG quadrant?
Star
Cash cow
Question mark
Dog
Keep Learning
Review & try again!
Excellent!
Great job!
