Selective attention means consumers screen out ______ stimuli.
Most
All
Random
None
The tendency to interpret information in a way that confirms preconceptions is called ______.
Perceptual vigilance
Selective distortion
Selective retention
Perceptual defense
Which bias leads consumers to remember good points about a preferred brand?
Confirmation bias
Halo effect
Selective retention
Anchoring
The 'halo effect' in brand perception occurs when ______.
Consumers resist new information
Positive attributes are generalized
Consumers forget brand details
Negative attributes dominate
Anchoring bias causes decisions to be influenced by ______.
Random noise
Initial reference points
Groupthink
External rewards
Perception begins with ______.
Interpretation
Retention
Memory
Exposure
When consumers avoid contradictory information, they exhibit ______.
Perceptual defense
Selective retention
Anchoring
Halo effect
Subliminal perception refers to stimuli presented ______ the threshold of awareness.
Beyond
Below
Above
At
The endowment effect causes people to value items they own ______.
Higher than identical non‑owned items
Lower than identical items
Only when expensive
Equal to alternatives
Framing effects show that choice depends on how information is ______.
Stored
Forgotten
Priced
Presented
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Exploring Consumer Perception & Bias Interview Questions will teach you to pinpoint how people interpret brand messages. Start with our marketing principles & concepts interview questions guide to revisit key theories. Next, challenge your strategic thinking with the Porter’s Five Forces interview MCQs, examine adoption patterns via the diffusion of innovation interview questions, and map decision stages using the buyer decision process interview resources. Working through these interview questions will give you the confidence to discuss perception biases effectively.
