A/B & Multivariate Testing

Adobe Target Test Design

Adobe Target supports classic A/B and multivariate tests plus automated options. This quiz covers Auto‑Allocate, Auto‑Target, audiences, and guardrails.

Auto‑Allocate in Adobe Target gradually shifts traffic toward ______ while the test runs.

the best‑performing experience

the last created experience

the lowest‑traffic experience

a random experience

Auto‑Allocate is a bandit‑style test that sends more users to the apparent winner over time.

Auto‑Target uses machine learning to personalize which experience a user sees based on ______.

image DPI

browser cache size only

font list

their attributes and context

Auto‑Target builds models to choose the most likely converting experience per user.

The Visual Experience Composer (VEC) lets teams build tests directly on a ______ page.

PDF export

Target‑enabled

read‑only

image sprite

With VEC you modify elements on a page instrumented with Target.

The A4T integration allows Target activities to use ______ as the source of reporting and analysis.

Adobe Analytics

email headers

DNS logs

raw HTML

Analytics for Target (A4T) connects activities to Adobe Analytics metrics and segments.

When creating an A/B activity, choosing Auto‑Allocate aims to ______ while identifying a winner.

disable audiences

ignore confidence

freeze traffic splits

increase conversions during the test

Traffic reallocation seeks more conversions as the algorithm learns.

Experience Targeting (XT) is best when you want to ______ experiences to predefined audiences.

minify

encrypt

rule‑based deliver

compile

XT uses rules rather than randomization to select the experience.

In multivariate tests (MVT), combinations of elements are tested to estimate ______ effects.

main and interaction

MIME

GPU

EXIF

MVT quantifies each element’s contribution and their interactions.

Guardrail metrics in Target should include ______ to catch regressions even if the primary KPI rises.

safety or performance indicators

HEX codes

SVG paths

font families

Guardrails help prevent shipping harmful changes masked by local gains.

QA links or preview modes are used to validate an activity’s setup ______ launch.

after only

during post‑mortem

never

before

Previews ensure targeting and variations render as intended.

Auto‑Target and Auto‑Allocate are supported with ______ reporting via A4T.

spreadsheet macros

email receipts

Adobe Analytics

server access logs

A4T enables these activities to be analyzed in Adobe Analytics.

Starter

New to adobe target test design? Review fundamentals and practice with simple examples before scaling.

Solid

Good grasp of adobe target test design. Tighten design choices and deepen analysis to improve reliability.

Expert!

Excellent command of adobe target test design. You’re ready for complex rollouts and edge‑case diagnostics.

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