Meta is rolling out a streamlined Advantage+ campaign experience with Opportunity Score. See if you can spot what’s new and how to use it wisely.
Opportunity Score in Ads Manager uses a ______ to rate setup quality.
0–100 scale
five stars
binary flag
letter grade
June 2025 coverage describes a 0–100 score with recommendations.
In mid‑2025, Meta streamlined setup so Sales and App campaigns start with AI optimizations ______.
enabled
hidden
locked
disabled
Reports indicate defaults favor Advantage+ optimizations with manual controls available.
The update reduces the need to choose between manual and ______ shopping setups.
beta
legacy
draft
Advantage+
The experience consolidates creation flows.
Advantage+ ______ replaces prior ‘Shopping’ naming in Sales use cases.
Boost
Spark
Sales
Reach
Industry write‑ups note the Sales nomenclature replacing Shopping.
Opportunity Score recommendations are backed by ______ tests, per Meta.
quizzes
experiments
cookies
geo fences
Meta states recommendations are experimentally proven.
Advertisers still retain ______ controls within the streamlined setup.
no
creative‑only
manual
billing‑only
Multiple sources say manual controls remain available.
The Opportunity Score feature rolled out more broadly in ______ 2025.
December
March
January
June
Coverage cites global availability in June 2025.
The metric aims to guide adoption of Advantage+ automation across ______ campaigns.
awareness only
catalog‑only
sales and app
story‑only
It is tied to Sales and App campaign workflows.
With the consolidated flow, creation starts under one ______ experience.
catalog
pixel
campaign
post
Developer and trade posts describe a single experience replacing split choices.
Opportunity Score provides ______ to improve Ads Manager setups.
recommendations
payments
DM replies
auto captions
It surfaces optimization steps in Ads Manager.
Starter
Start by understanding Opportunity Score and the unified Advantage+ setup flow.
Solid
Nice—now tune which recommendations to adopt and where to keep manual controls.
Expert!
Expert level—you can blend automation with guardrails to hit performance goals.
