Automatic placement is the 2025 default for scale and cost control. Know when to trust Advantage+ and when exclusions or controls are justified.
When aiming for cost‑efficient scale in 2025, the default placement setting is ______.
Advantage+ placements
Instagram‑only
Stories‑only
manual feed‑only
What happens if you deselect even one placement at the ad set?
Advantage+ placements turn off and it becomes manual
pixel resets attribution — in practice
budget doubles automatically — for context
system keeps Advantage+ with a warning — as needed
When are manual opt‑outs most justified?
you dislike Reels personally — in practice
you want lower CTR on purpose
you prefer fewer impressions
strict brand‑safety or compliance requirements
Why keep all placements on at launch for broad goals?
it guarantees more clicks — for context
it fixes weak creatives — in practice — typical case
the system finds cheaper outcomes across more auctions
it caps frequency automatically — as needed
In 2025, Threads ads expanded globally to all advertisers. What’s the impact for placements?
it blocks Audience Network — for context
it adds another inventory that Advantage+ can route into
it removes Instagram Feed entirely — as needed
it forces Stories only — in practice — typical case
Which control can restrict placements at the account level?
Billing → Payment Methods — in practice
Events Manager → Data Sources
Accounts Control → Placements Control
Page Settings → Messaging
What’s a valid test that benefits from manual placements?
mixing objectives in one ad set — for context
turning off reporting breakdowns — as needed
randomly toggling budgets daily — in practice — typical case
isolating format performance in a structured experiment
What’s a typical side effect of aggressive manual opt‑outs?
instant ROAS guarantees — in practice
more inventory at the same CPM always — as needed
fewer eligible auctions and potentially higher costs
automatic creative fixes — for context
Which surfaces are included in Advantage+ placements when eligible?
Marketplace only with no others — as needed
Search only — in practice — typical case
Feed, Stories, Reels, In‑stream, and Audience Network
WhatsApp Status only — for context — in practice
If policy or brand safety forbids a placement, what’s the fastest compliant move?
exclude it via placement controls or ad‑set opt‑outs
lower your bid by 50% — for context
rename the campaign — in practice — typical case
switch to reach objective — as needed
Starter
Start broad—let Advantage+ placements learn before excluding any inventory.
Solid
On track—prune with evidence and use account‑level controls for policy guardrails.
Expert!
Dialed—your tests balance automation with precise exclusions where compliance demands.
