Understand how Meta’s Advantage+ campaign budget distributes spend and what controls still exist for guardrails. Learn the boundaries, overrides, and scheduling rules that influence how budget actually flows.
With Advantage+ campaign budget enabled, where is the spend set and optimized?
At the ad level only
At each placement, locked to inventory
At the account level via spending limits only
At the campaign level, distributed in real time across ad sets
Which control lets you constrain how much a single ad set can spend under a shared campaign budget?
Audience expansion toggle
Ad scheduling by hour only
Ad set minimum and maximum spend limits
Daily reach caps
What happens if you choose a lifetime campaign budget with a schedule?
Delivery ignores schedule and front-loads spend
Learning phase is skipped entirely
Budget converts to daily budget automatically
Delivery paces to spend the budget over the scheduled dates
How does campaign budget interact with learning at the ad set level?
Learning forces equal spend across all ad sets
Campaign budget pauses learning ad sets
Budget can shift away from ad sets still in learning toward more stable performance
Learning disables campaign budget optimization
Which of the following is TRUE about minimum required budgets on Meta?
There are no minimums if campaign budget is on
Minimums are fixed globally for all objectives
Minimums apply only to lifetime budgets
There are minimum budget thresholds that vary by objective and country
If you need predictable spend for a must‑deliver audience segment under a shared budget, what should you do?
Turn off that ad set’s placements
Duplicate the ad set without limits and hope for distribution
Set an account spending limit only
Apply an ad set minimum spend limit for that segment
What’s a risk of setting very tight ad set spend caps with campaign budget?
You’ll disable reporting at the campaign level
You will violate policy and be penalized
You may restrict the optimizer and reduce overall efficiency
You’ll prevent delivery on Advantage+ placements
Which statement about budget scheduling is accurate for campaign budgets?
Scheduling is unavailable with campaign budget
Schedules disable learning for 7 days
You can schedule budget changes to anticipate demand spikes
Schedules only apply to ad set budgets
What is the recommended first step if one ad set consistently wastes spend under campaign budget?
Tighten targeting/creative or lower its cap, then monitor distribution
Add more identical ad sets to dilute waste
Disable campaign budget entirely
Set campaign budget to zero to reset it
What does campaign budget do when multiple ad sets show strong performance simultaneously?
It splits evenly across all ad sets
It pauses the lower‑spending ad sets automatically
It dynamically reallocates budget among them based on incremental opportunity
It locks to the first ad set that hit stability
Starter
You know the basics of campaign‑level budgeting. Revisit spend limits and pacing to gain finer control.
Solid
Strong grasp of shared budgets and guardrails. Tighten caps and scheduling only where they add efficiency.
Expert!
Excellent command of dynamic allocation. You’re ready to layer in caps only when they protect key segments.
