Move beyond short‑window ROAS by optimizing to conversion value, predicted customer value, and payback windows. Learn how bidding and budgeting can prioritize higher‑value customers and long‑term impact.
Value‑based bidding optimizes to ______ rather than just conversion count.
impressions
ad rank
conversion value
view rate
Performance Max now supports lifecycle goals so you can bid more for ______ customers.
invalid clicks
bot sessions
non‑viewable impressions
lapsed (retention)
Demand Gen replaced Video Action Campaigns in 2025; upgrades began in ______ 2025.
July
January
March
November
Target ROAS is appropriate when your goal is to maximize ______ per cost.
average position
reach only
return/value
impressions only
New customer value modes in Performance Max allow bidding ______ for higher‑value new users.
less frequently
more aggressively
only on branded terms
without conversion values
Before switching to value‑based strategies, ensure your conversions pass ______.
page titles
third‑party cookies
differentiated values
view tags only
Aligning media to predicted CLV helps shift budgets from low‑value volume to higher expected ______.
CTR
long‑term impact
ad variability
pageviews
Lifecycle goals in 2025 include acquisition and ______ objectives inside Performance Max reporting.
retention
frequency capping only
print media
geo fencing
Maximize conversion value bidding ignores most manual bid adjustments because it uses ______ optimization.
manual CPC
placement‑only
real‑time auction‑time
static monthly
When value data is reliable, value‑based bidding can improve conversions or conversion value by about ______ or more, per Google.
50% every time
10%
1%
3%
Starter
You’re on the way—connect bidding goals to conversion value, not clicks.
Solid
Nice—start using value rules and customer goals to guide spend.
Expert!
Excellent—your budgets and bids reflect predicted value and payback horizons.
