Attribution & Marketing-Mix Modelling Interview Questions & Answers

Questions focus on weighting attribution by predicted customer lifetime value to align media spend…

Explore geofencing, panel weighting, and visit‑to‑sales calibration in offline attribution. Retail…

Test your understanding of post‑exposure grace periods and their impact on lift measurement…

This quiz covers Monte Carlo simulations, efficient frontiers, and constraint‑based optimisers for…

Assess knowledge of viewability, invalid traffic filters, and how weighted spend improves MMM…

Assess the strategic and modelling implications of separating brand and non‑brand paid search data.…

This quiz explores setup, assumptions, and interpretation of Google’s CausalImpact tool for causal…

Learn best practices for coding promotion variables—binary, continuous, and interactions—to isolate…

Differentiate top‑line revenue impact from bottom‑line profit lift and see how margin alters…

Examine the trade‑offs between statistical power and opportunity cost when choosing test‑control…