Attribution & Marketing-Mix Modelling Interview Questions & Answers

Evaluate your ability to create mutually exclusive, exhaustive channel classifications and…

This quiz explores non‑media factors—seasonality, price, distribution—that form the baseline in…

Test your grasp of MAPE, hold‑out accuracy, R‑squared caveats, and Bayesian diagnostics for model…

This quiz covers priors, posterior sampling, credible intervals, and diagnostic metrics in Bayesian…

Test your knowledge of the sequential workflow—from data prep to optimisation—outlined in Roberts’…

Assess techniques like ridge, elastic net, PCA, and channel aggregation that stabilise models when…

This quiz checks how well you understand the link between marketing-mix models and business KPIs.…

Here you’ll test your grasp of decay mechanics and lag structures used to model delayed media…

This quiz focuses on diminishing‑return functions such as negative exponential and S‑curves. You’ll…

Incrementality measures ______ whereas ROI measures efficiency. gross revenue media cost…