Geo-Lift Testing
Geo‑Lift testing splits markets into test and control ______. browser cohorts geographies (e.g.,…
Attribution & Marketing-Mix Modelling Interview Questions & Answers
Attribution & marketing-mix modelling interview questions help candidates showcase proficiency in multi-touch attribution, econometric media-mix modelling, ROI forecasting, model validation, and budget optimization. Discover sample questions, expert answer frameworks, and practical scenarios to excel in marketing analytics interviews. Looking for a broader overview? Check out all our Analytics & Measurement Interview Questions.
Synthetic Control Basics
Synthetic control builds a weighted combination of donor units to mirror the ______ period of the…
Data-Driven Attribution (DDA) 2025
April 2025 GA4 update added which YouTube engagement to DDA’s signal set? Playlist adds Shares Likes…
Google Ads DDA Signals
Google Ads’ March 2025 rollout added DDA support for ______ campaigns. Hotel Ads YouTube &…
Facebook Conversion Lift
Conversion Lift randomises users into Test and ______ groups. Control Reach Ghost Holdout ad‑on The…
Attribution vs. Contribution
Attribution analysis assigns credit while contribution analysis focuses on ______. Cookie durations…
Last-Click Limitations
Last‑click attribution often over‑values ______. CTV prospecting Podcast impressions Upper‑funnel…
Linear vs. Time-Decay
Linear attribution allocates ______ credit across all touchpoints. Last‑only Equal Decreasing…
Leaderboard
Leaderboard (All)
| # | Name | Points |
|---|---|---|
| 1 |
Aniruddh Sharma
@iris-8cc
|
159 |
| 2 |
Marc Robinson
@quill-336
|
144 |
| 3 |
Rudy S
@quill-2b5
|
48 |
| 4 |
krishnakumar balakrishnan
@dune-0db
|
36 |
| 5 |
Aniruddh Sharma
@cobalt-906
|
32 |
| 6 |
Kartik S
@maple-e6c
|
29 |
| 7 |
Ruqsar Ali
@dune-3c4
|
28 |
| 8 |
veani jenifer
@nova-fed
|
23 |
| 9 |
Tanish Kumar
@dune-d3f
|
10 |
| 10 |
Nikita Kumari
@quill-fa4
|
10 |
