Test your grasp of reference-price psychology and the legal rules behind strike-through claims. Learn when an anchor helps conversion and when it risks enforcement or consumer backlash.
In the EU, advertised percentage discounts generally must be calculated against the lowest price in the previous ______ days for that product.
14
90
7
30
Regulators warn that strike-through reference prices should reflect a real, recent selling price; otherwise, the claim risks being considered ______.
dynamic
premium
comparative
misleading
A cut-through anchor typically works by raising the consumer’s internal ______ price before evaluating the sale price.
reference
reserve
switching
wholesale
In 2025 UK guidance and rulings, authorities emphasize clarity: the total price must be prominent and savings claims must avoid masking or confusing ______.
comparators
page titles
SKU IDs
brand names
A compliant strike-through for a covered discount should display both the reduced price and the qualifying prior price, preventing ______ inflation.
unit-price
A/B sample
artificial anchor
coupon stack
When using strikethroughs, a best practice is to define the ‘prior price’ per SKU and region to avoid cross-market ______.
averaging fallacies
creative fatigue
session bounces
cookie consent loss
Anchors help most when shoppers have weak priors, but overuse can backfire by triggering perceptions of ______ pricing.
skimmable
manipulative
dynamic
wholesale
In jurisdictions with total-price rules, a strike-through shouldn’t obscure mandatory fees; the advertised price must reflect the ______ total.
average
median
minimum
maximum
For compliance, teams should store evidence of the time window and transactions supporting the ‘was’ price; this audit trail protects against ______ challenges.
latency
inventory
enforcement
accessibility
From a UX perspective, the most legible strike-through often pairs a single crossed-out price with a nearby ‘now’ price and a small, explicit ______ badge.
SKU count
CTR
stock-on-hand
percentage-off
Starter
Starter: Review 30‑day prior price rules and clear savings comparators.
Solid
Solid: Nice grasp—tighten evidence logs and total‑price prominence.
Expert!
Expert!: Superb—clean anchors that convert without compliance risk.
