Master how Google App campaigns progress from install goals to event and value optimization. Learn which signals and integrations unlock each stage for stable performance.
Which optimization progression best reflects Google App campaigns as event signal quality grows?
Engagement → installs → value (tROAS)
Value (tROAS) → in‑app actions → installs
Installs only, no progression applies
Installs → in‑app actions → value (tROAS)
To use value‑based bidding in App campaigns, your conversion events must be sourced from which SDK?
Any web GA4 gtag.js only
No SDK—values can be typed manually
A third‑party web pixel only
Google Analytics for Firebase SDK
What does tROAS for ad revenue specifically optimize toward in App campaigns?
Users likely to generate in‑app ad monetization revenue
Highest CTR on store listing
Maximum impressions on YouTube only
Lowest CPI regardless of quality
On iOS, SKAdNetwork (SKAN) primarily provides what kind of measurement for App campaigns?
Only view‑through conversions
Aggregated, privacy‑preserving attribution signals
No measurement at all
User‑level click paths with full IDs
Linking Firebase with Google Ads enables which critical workflow for App campaigns?
Bypassing Play Console policies
Auto‑generating app store reviews
Importing app events as conversions for bidding
Creating organic search keywords automatically
When event volume is thin, which starting objective is generally recommended before advancing to CPA or tROAS?
Target CPM (Reach)
Target Impression Share
Target CPI (Installs)
Manual CPC on Search
Which campaign subtype re‑engages existing users rather than acquiring new ones?
Performance Max for retail
App installs
Demand Gen
App engagement
To optimize for ad‑monetization value, which event should your app log with a revenue value?
ad_impression
screen_view
session_start
first_open only
For value bidding to function, which of the following is also required in your GA4/Firebase setup?
Disable auto‑tagging to avoid duplication
Mark key events and import as Google Ads conversions
Use only web tagging with no SDK
Turn off BigQuery linking
Which statement about bidding goals across App campaign stages is most accurate?
Keep a single goal for the app’s lifetime
Switch goals daily to explore faster
Goal choice has no impact on learning
Move up the goal ladder only after stable signal volume is achieved
Starter
Nice fundamentals—review the glossary and repeat the drill-downs in the UI.
Solid
You’re reading signals correctly—tighten thresholds and document exceptions.
Expert!
Outstanding acuity—scale what works and stress‑test edge cases.
