Attribution analysis assigns credit while contribution analysis focuses on ______.
Cookie durations
Last interaction only
Time decay curves
Incremental impact controlling for other variables
Shapley value algorithm belongs to which measurement family?
Geo‑lift
Multi‑touch attribution
Last‑click
MMM contribution
Multi‑touch attribution needs ______ level data.
Weekly aggregate
Household panel
Store-level
User‑journey
Starter
Review the basics and retry.
Solid
Good job—polish the nuances for mastery.
Expert!
Excellent understanding.
Landing Attribution vs. Contribution + Interview Questions often starts with grasping how mixed credit models work. To build a solid foundation, dive into our marketing mix modelling interview questions and see how attribution frameworks assign value. Next, sharpen your data cleanup skills with the outlier detection winsorising MCQs and tackle bias head-on by reading the last click limitations interview guide. Finish strong by exploring the linear versus time decay practice questions and enter your next interview fully prepared.
