Audience signals don’t limit reach but they guide learning and quality of traffic from day one. Feed Google AI better hints and first‑party data so ramp‑up is faster and more efficient.
In Performance Max, what is the role of audience signals at launch?
They are suggestions that guide Google AI but do not hard‑limit reach
They disable Search themes
They replace conversion tracking
They restrict delivery only to the listed segments
Which 2025 update introduced more tailored optimization by customer stage in PMax?
New customer lifecycle goals
Manual ad rotation controls
Auction‑time device bid modifiers
Re‑enabling third‑party cookies by default
When building PMax for store goals, which types of actions can be used as objectives?
Only online purchases
Only app installs
Only video views
Store visits, store sales, call clicks, or direction clicks
What first‑party data tactic typically improves early learning quality in PMax?
Using generic affinity audiences alone
Relying solely on search themes
Adding high‑quality remarketing lists as audience signals
Only excluding all existing customers
If a PMax campaign shows limited spend and slow ramp‑up in 2025 community guidance, what’s one commonly cited cause?
Having more than one asset group
Too few or weak audience signals and conversion signals
Too many ad variations in RSA campaigns only
Using location targeting
What 2025 enhancement improved visibility into how audiences and surfaces contribute performance in PMax?
Keyword Planner export to PMax
Attribution model selector removed
Channel performance and search term insights in reporting
UA Multi‑Channel Funnels revival
Which practice helps keep PMax eligible for wider creative inventory on video surfaces from day one?
Run with zero audience inputs initially
Use only square images
Disable auto‑applied recommendations
Include at least one uploaded video asset in each asset group
When using page feeds with PMax, how can you control which URLs a given asset group can use?
Use keyword negatives
Change account‑level auto‑tagging settings
Apply custom labels on the page feed and scope them to the asset group
Turn off Final URL expansion globally
What pairing reflects Google’s mid‑2025 guidance for demand capture with the help of AI?
Use Smart Campaigns for enterprise accounts
Rely only on Discovery campaigns
Pair AI‑powered Search with PMax to maximize conversions
Replace PMax with Standard Shopping
Which statement about audience signals and reach is accurate in PMax?
The system can expand beyond your provided segments once it learns
Reach is permanently limited to listed segments
Signals prevent use of broad match and search themes
Signals disable creative learning
Starter
Focus on inputs that teach the system: clean feeds, clear goals, and one strong signal at a time.
Solid
Great fundamentals—double down on value signals, assets, and diagnostics to unlock the next tier.
Expert!
You think in systems: goals → signals → assets → measurement. Keep pushing with experiments and value rules.
