Services Marketing

Augmented Service Offer

Beyond the basic bundle lies an augmented layer of guarantees, information and emotional value. Gauge how well you know the latest add‑ons that elevate a service offer in 2025.

A money‑back guarantee is part of the ______ layer of the augmented service.

price

core

evidence

decor

Evidence reduces risk and reassures customers beyond basic functionality.

Which technology powers proactive maintenance alerts in augmented equipment‑rental services?

IoT sensors

QR codes

fax modems

dot‑matrix

Embedded sensors collect data to trigger value‑add notifications, expanding the offer.

Offering virtual onboarding tutorials is an example of ______ augmentation.

information

shelf

time

ownership

Information support helps customers use the core service effectively.

In 2025, the most demanded augmentation among banking Gen Z clients is ______ tracking.

lottery

carbon footprint

fax

pager

Environmental add‑ons resonate with Gen Z and extend base banking features.

Augmentation that turns usage data into personal tips leverages ______ intelligence.

random

manual

predictive

passive

Predictive analytics anticipates needs, offering guidance that enriches value.

Extended warranties add value mainly by increasing perceived ______.

fashion

color

security

speed

Security in ownership reduces worry and differentiates providers.

ChatGPT‑style assistance layered onto SaaS dashboards augments the offer by enhancing ______.

real estate

packaging

usability

humidity

Conversational help removes friction, making the core software more accessible.

Premium 24/7 support hotlines appeal primarily to which segment?

time‑sensitive professionals

distant galaxies

DIY hobbyists

offline retirees

Professionals value quick resolution; always‑on support raises willingness to pay.

Subscription models that bundle priority queuing transform an episodic service into a ______ relationship.

seasonal

continuous

one‑off

expired

Ongoing priority access turns transactions into enduring ties.

As of 2025, what share of consumers say they’d pay extra for augmented services that save them planning time?

18 %

68 %

98 %

38 %

Time‑saving add‑ons command premiums, reflecting increasing schedule pressure.

Starter

Starter: Learn the essentials of guarantees, information and support layers.

Solid

Solid: Nice! Now integrate digital twins and proactive care into your augmentation mix.

Expert!

Expert: Stellar! You’re ready to craft future‑proof augmented offerings.

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